Moving a giant

Amway, a $10 billion global direct selling leader, needs to innovate. As for all companies, ongoing, systemic innovation has become a necessity for growth, survival, differentiation, and optimization. We have been working with Amway’s Business Innovations group for several years in various ways. What we can show are some of the internal communications artifacts designed to help pave the way for new thinking, for creating a “Culture of Innovation.”

When developing an internal communications campaign, we mine all the unusual channels. These hallway graphics surprise people and spark conversation in an otherwise mundane journey from the parking lot.

Hallway interactions challenge the status quo, cause a lot of buzz, and increase internal awareness of Amway’s innovation initiatives.