Overview

We help connect what you do with what your customers value.

In a fast-paced world of choice and innovation, competitors must seek ways to stand out. At Peopledesign, we recognize a common disconnect between how companies present their offer and what is valuable to customers.

We help companies create a differentiating and sustainable market position by creating Brand Platforms. Through user research, business strategy, and design innovation, we help clients in commercial interiors, manufacturing, education, and healthcare.

Our team is comprised of business strategists, designers, writers, developers, and managers. We work collaboratively with our clients to achieve uncommon results.

616 459 4444


Peopledesign
648 Monroe Ave

Suite 212

Grand Rapids, MI

49503-1454

Kevin Budelmann
President
Kevin specializes in design theory and practice in the overlapping contexts of business, technology, and society.
Yang Kim
Executive Creative Director
Yang changes minds. Our Creative Director, she is our top visual communicator, always able to find fresh, startling ways of seeing and showing.
Chris Taylor
Strategist
Chris Taylor cares about the numbers. Your numbers, specifically.
Jake Himmelspach
Strategist
Building a brand platform isn't always a picnic. That's OK with Jake. He hates picnics. He'd take a market research project over an ant-covered sandwich any day.
Brian Hauch
Strategist/Designer
Brian is the eye of the hurricane, the quiet wit in the room, the bringer of platinum accolades to the office.
Curt Wozniak
Strategist/Editor
A designer's mind, a journalist's precision, a stand-up comic's intuition, and a drummer's sense of rhythm all make the copy Curt writes just so right.
Scott Krieger
Senior Developer/Strategist
Scott stays at the front of our technology evolution, pushing us and easing our clients along to ever more elegant, agile expressions of information. He's a genius.
Heather Jensen
Finance Manager
Our Finance Manager is a designer/accountant – flexible and precise, circumspect and mindful, loose and structured, and really, very funny.
Jen Karel
Project Manager
Jen is so organized, she sweats the details even during Pilates class.
Diana Racek
Marketing Manager
Diana makes sure we all stay well fed and rested and educated, with good tools and a nice roof over our heads, ready to take on great projects.
Kelly O’Hara
Designer
Drive, style, inquisitiveness, an awesome bagel recipe (or so we're told... hint, hint), and the luck of the Irish. We're lucky to have her.
Gina Caratelli
Designer
Gina has that special kind of smarts, translating your message into effective visual, symbolic language.
Emily Cowdrey
Designer
Emily is living proof that little girls who dream of one day having their own Christmas tree farm can grow up to be kick-ass designers... who still dream of having their own Christmas tree farm.
Diana Sherman
Office Manager
Shermie manages our office and greets our clients, and tries very hard to keep tabs on where to find all of us at any given hour.