InterfaceFLOR and Peopledesign collaborate to launch Interface Hospitality
Grand Rapids, MI – June 6, 2011 – InterfaceFLOR LLC has been an innovator and global leader in designing and manufacturing modular carpet tiles for more than 35 years. Interface Hospitality is the company’s recently launched division dedicated to serving the lodging, dining, meeting and events, gaming, entertainment, and senior living sectors. Working with brand identity design firm Peopledesign, Interface Hospitality debuted a vibrant new brand experience at the hospitality industry’s largest design show, The Hospitality Design Exposition & Conference (HD Expo), in Las Vegas.
HD Expo attracts international architects, designers, manufacturers, and artists who showcase the best in hospitality design to approximately 7,000 attendees annually. More than 900 exhibitors unveiled the latest in trends, innovations, and products in the hospitality industry. The experience conceived and designed by Peopledesign brought the masses into the Interface Hospitality booth.
Peopledesign’s inspiring direction reflects how specifiers in this market approach design projects. Encapsulated by the initials DYF™ (Design Your Floor), which were coined by Peopledesign’s strategic creative team, the program provides specifiers with appropriate tools to create a customized design with modular carpet tiles through color and composition. In an effort to deliver on the DYF™ promise, Interface Hospitality repackaged several dozen product collections to be showcased especially at HD Expo.
“Peopledesign helped InterfaceFLOR develop a strategy for moving decisively into the hospitality market, starting with the 2011 HD Expo show in Las Vegas,” says Kevin Budelmann, president of Peopledesign. “We recommended they leverage Interface’s core product and brand strengths and focus on how this market thinks about space design: corridors, guest rooms, and public spaces. With DYF™, designers view flooring and carpet design as an opportunity for creativity and functionality. The new Interface Hospitality brand extends the company’s overall brand promise into the hospitality market.”
InterfaceFLOR’s move into hospitality is highlighted by a vibrant pink graphic identity for Interface Hospitality and the DYF™ program, chosen to stand out among the competitive noise. The new marketing program involves the simple, yet bold trade show environment at HD Expo, a promotional website, social media, original photography, animation, video, and brochures. “The new brand materials by Peopledesign exceeded my expectations,” says Charley Knight, Vice President of Interface Hospitality.
Peopledesign continues to work with InterfaceFLOR to further position Interface Hospitality. Over the next year, the work will include the next phase of targeted hospitality segment marketing as well as broader initiatives for InterfaceFLOR, including an overall web strategy.
InterfaceFLOR, LLC and InterfaceFLOR Canada, Inc, are subsidiaries of Interface, Inc., the world’s largest manufacturer of commercial carpet tile. Since 1973, the company has consistently led the industry through innovation, and now leads the industry in environmental sustainability. InterfaceFLOR is setting the pace for development of modular carpet using materials and processes that take less from the environment, and is well along the path to “Mission Zero®,” the company’s promise to eliminate any negative impact it has on the environment by the year 2020. InterfaceFLOR’s worldwide carpet manufacturing facilities maintain third party registration to the ISO 14001 Environmental Management System standard, and the company obtained the first-ever Environmental Product Declaration (EPD) for the commercial floor covering industry in North America. The company is recognized globally for its commitment to build environmental considerations into its business decisions. For additional information, visit www.interfaceflor.com and www.interfacehospitality.com.
Peopledesign transforms businesses by helping them conceive and produce innovative customer experiences. We work with leaders to find new sources of value through insights into customer behavior and customer experience strategy. Then we design tools to support the touchpoints between the business and its customers. Rooted in empathy for people, our work results in smart strategies that connect our clients with their customers and foster loyalty. For more information, visit www.peopledesign.com. Our new book is now available; learn more at www.brand-identity-essentials.com.