Sometimes we get requests for help through our website from people who want our help but can’t afford a project. Here is a recent example, paraphrased to protect the innocent: More
Maturity curves are a well-known convention for understanding the life cycle of products, companies, and industries. These charts also reflect how organizations capitalize on an innovation from breakthrough to commoditization. More
Recently, I was asked to fill out an online survey soliciting my opinion of the Internet deal site LivingSocial.com.This is the list of attribute words they wanted me to consider:Aggressive? No. More
Brand challenges don’t always look alike. The symptoms of a weak Brand Platform may not reveal themselves, and the underlying problem may not be obvious. Brand managers may feel anxiety, pain, or just plain stuck, but a course of treatment for any of these may differ depending on the root cause. More
Obituaries in publications including Harvard Business Review and Fast Company have recently reported the untimely demise of branding and marketing. Get past the headlines, however, and both of these specific articles go on to explain how the practice of branding and marketing is actually being reborn. More
The practice of brand building has reached a tipping point. Like practically everyone else today, brand builders wrestle with the pace of change, which has accelerated continuously since the industrial revolution and shows no sign of slowing down. Fortunately, there is a way for brands to ride out these changes. More
Busy brand builders have needs. You hire advertising agencies to develop campaigns, PR firms to coordinate announcements and events, and developers to create websites. Your latest “brand refresh” yielded some graphic templates a few years ago, but now, what do you do about Twitter and Facebook? How about your event strategy? Mobile strategy? It can get overwhelming. More
Being “strategic” has become corporate speak for being “important.” If you want your planning session to seem elevated, call it strategic planning. Business people talk about strategic planning ad nauseam. More
A few days every week, I spend my time with a fantastic young person who constantly helps me reframe the way I view the world. Whether we’re practicing superhero powers or spelling words, I am constantly amazed by how wholly we have accepted each other into our lives.We are, in a way, stepparents to the brands we help build at Peopledesign. More
Like many people who read our blog, I am interested in art as well as design. In fact, I cross back and forth between both worlds on a daily basis. Literally. More
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