It was nearly 10 years ago, right after 9/11, that Yang and I were invited to speak at the A! Desino Mexican National Design Conference in Acapulco. My talk was about design process and working with “good” clients. More
Engaging a design firm to work on a new project—a website, for example—is a little like embarking on a trip into the wild. In that scenario, would you plan for the best or the worst case scenario? Personally, when facing such a trip, I’d channel my inner Bear Grylls from “Man vs. Wild” and plan for the worst. More
Last week, we lit a match. There are AIGA chapters in Detroit and Chicago and student groups at local schools (GVSU, FSU and Kendall), but there is no professional group in Grand Rapids. As a way to encourage a maturation of the local design community, we have long planned to start a local AIGA chapter in West Michigan. More
When we changed our name from BBK Studio to People Design, it was an idea - more of a spark than a revolution. We chose a name that describes who we are becoming and who we aspire to be. A little over a year later, I’m happy to announce that we continue to grow and fit into these new clothes. More
When the eggnog starts flowing, I know my favorite season has arrived: Communications Planning Time!
I love pulling up my spreadsheets, tucking my calculator by my side, and digging in.
Yesterday I laid out an annual plan for one of our best clients. More
Graphic designers design for many reasons. Because it’s a job for a lot of us, we design for the client and their customers, and their respective needs. Some of us design for personal reasons — flyers for a friend’s band or cookbooks for your wife’s grandma. More