What do eyeglasses and textiles have in common?

What do eyeglasses and textiles have in common?    

By Chris

Online designer eyewear boutique Warby Parker has been getting lots of press lately, thanks mostly to their stylish frames. What I’m even more excited about, however, is their rebellious business model. More

About brand platforms

About brand platforms    

By Kevin

The practice of brand building has reached a tipping point. Like practically everyone else today, brand builders wrestle with the pace of change, which has accelerated continuously since the industrial revolution and shows no sign of slowing down. Fortunately, there is a way for brands to ride out these changes. More

Ducks in a row

Ducks in a row    

By Kevin

Busy brand builders have needs. You hire advertising agencies to develop campaigns, PR firms to coordinate announcements and events, and developers to create websites. Your latest “brand refresh” yielded some graphic templates a few years ago, but now, what do you do about Twitter and Facebook? How about your event strategy? Mobile strategy? It can get overwhelming. More

Is easier better?

Is easier better?    

By David

We love easier. And our standards for “easier” seem to get raised everyday. As designers, we often find ourselves working to make something easier (communications, user experiences, etc. More

Is now more important than later?

Is now more important than later?    

By Kevin

Every year, we give out a book to our team members. This year, it was Dan Gilbert’s Stumbling on Happiness. I picked the book up after this year’s annual APDF Exchange in NYC where Stephan Sagmeister explained his philosophy on taking time off. More

Three pillars

Three pillars    

By Bill

In my role in Client Services, I am always looking at the experience our clients have when they engage us and, by extension, how our work impacts our client’s clients. A great analogy for these experiences recently dawned on me. Not at a seminar or in a process meeting. More

The Gel Health experience

The Gel Health experience    

By Chris

Kevin and I recently attended the first ever Gel Health conference. Gel, which stands for “good experience live,” is hosted by Mark Hurst, who managed to bring together an eclectic group of speakers and participants with a common interest in improving the patient experience in health care environments. More

I mean, really know your customer

I mean, really know your customer    

By Michele

I can’t help but make connections between our engagement framework for experience design and life outside the office. Maybe this means I haven’t successfully drawn the line between work and life. Or maybe, just maybe, the rules of engagement for design are very much the same for relationships – client relationships or otherwise. More

Brand is not a garnish

Brand is not a garnish    

By Kevin

Everyone talks about branding, but only the best leaders are willing to address the real issue. More

Marketing to people

Marketing to people    

By Kevin

I’ve attended two learning sessions recently that reflect a clear trend in marketing practice, and also, happily enough, reinforce our work in building great customer experiences. More

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