research | Peopledesign

Three keys to giving research a life of its own

Understanding the difference between exploratory and reflective research and knowing when to apply each are only half the battle – or maybe only a quarter of the battle. You have not yet truly begun the fight until you have a plan for translating insights gleaned from research into a strategy that can engage your team and your customers. More

How to avoid the research application gap

By Jake

Sometimes research collects more dust than dollars. As one client asked, “It’s easy to get a list of trends, but what does it mean to our company and brand?” More

Attribute words

By Brian

Recently, I was asked to fill out an online survey soliciting my opinion of the Internet deal site LivingSocial.com.This is the list of attribute words they wanted me to consider:Aggressive? No. More

Design research revisited

By Curt

We spend a lot of time in front of clients. When we get a chance to sit in the audience and let other researchers and designers talk, it’s a welcome change of pace. Exposure to new models, new tools, and new ideas is one way we keep our work fresh and our thinking current. More

Blog eat blog

By Kevin

A few years ago, blogs were all the rage. Now blogs set the stage. More

Squishy wheels work best

By Yang

Yang and Bruno recreate the BMW Z4 commercial with toy cars. More

5 lessons in business innovation

By Kevin

Last week I participated in a live video seminar with innovation guru Tom Koulopoulos and found it helpful on at least two fronts. More

The value of networking with customers

By Curt

The Fulton Street Farmer’s Market across town from our office in Grand Rapids has been providing a harvest of locally grown food more than 80 years. If those stalls could talk they’d share stories about a time when the local open-air market was the center of commerce in our community. That’s no longer the case, of course. More

The patient is not the customer

By Julie

I’ve been lurking in the halls of medicine lately. This time not for pay, and not for kicks. I’ve been a patient. More

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