Market innovation for the commercial design industry.
Innovation for learning organizations.
Healthcare branding and patient experience.
User innovation for technology firms.
B2C affinity and activation.
Innovation for service brands.
Innovation for B2B and industrial companies.
Brand innovation for nonprofits.
New sources of customer value can lead to new products, services, and messages.
Shaping customer perception with brand design.
Customer loyalty is earned one touchpoint at a time.
