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See people.

Peopledesign is a design innovation firm helping leaders navigate change.


New sources of value based on user insights can lead to growth opportunities.

Business Design

Shaping value propositions


A new narrative can better express the value of your company, product, or service.

Brand Design

Shaping perception


Customer engagement and loyalty is earned one touchpoint at a time.

Service Design

Shaping behavior

Our work works.

Business, brand, and service problems. People-centered solutions.

Our approach.

Our process is adaptable and time-tested.

Find Focus
Create Alignment
Inspire Action

Increase your understanding today, envision tomorrow.

New systems for ideal customer interactions.

Breakthrough programs and experiences.

The built environment.

We help furniture, lighting, carpet, textiles, and fixture companies innovate.

Learn more

  • ESI
  • Guilford of Maine
  • Haworth
  • Herman Miller
  • HON
  • Interface
  • izzy
  • Nucraft
  • Steelcase
  • Wilsonart

Innovation in education.

We help colleges and universities with value propositions, messages, and experiences as they adapt to the new education landscape.

Learn more

  • Aquinas College
  • Grand Valley State University
  • IIT Institute of Design
  • KCAD
  • University of Michigan

Ideas about change.

We share our thinking about design and innovation in our book, our newsletter, and our blog.

The new reality

New technology and market forces create pressure and opportunities. Understand what it means for customers, teams, sand skills.

New leadership goals

Leaders decide what problems to solve. Tomorrow’s leaders will forge new paths and drive change.

Future outcomes

Next generation organizations will thrive on systems of innovation, metrics, and teams.

About us.

We are a group of researchers, thinkers, and makers who enjoy helping teams move forward.

Client collaboration.

Twenty years of helping companies innovate.


Applied Textiles
Cumberland Furniture
Herman Miller
The HON Company
Indiana Furniture
Nucraft Furniture
SitOnIt Seating
Guilford of Maine
USAI Lighting


Adobe (Universal Mind)
Fiat USA/Impatto
Founders Brewing
Jaguar Cars (Ogilvy)
Macatawa Bank
MC Sports
Nestlé (Mr&Mrs)
Wolverine Worldwide

Industrial Materials/Processes

Allen Extruders
Autocam Medical
Central Michigan Paper
Dow Automotive
Dow Chemical
JSJ Corporation
Kyowa Manufacturing
Lacks Enterprises
Multi-Packaging Solutions
Profile Films


Autocam Medical
Grand Rapids Art Museum
Grand Rapids Community Foundation
Grand Valley State University
Kendall College of Art and Design
Priority Health
Spectrum Health
St. Cecilia Music Center
Stepping Stones Montessori School
Urban Institute for Contemporary Arts
Zeeland Community Hospital

  • Amway
  • X-rite
  • Nestle
  • Founders
  • Jaguar
  • Dow
  • Whirlpool
  • Haworth
  • Herman Miller
  • Interface
  • Wilsonart
  • Artprize
  • “I have worked with a number of creative agencies and can say with confidence that Peopledesign is one of the very best I have encountered.”
    Matthew Darin
    Global Brand Management
  • “Peopledesign is extremely strategic, creative, and organized. Unfortunately, you don’t often see agencies excel in all three of these areas.”
    Tracy Harrison
    Program Leader
    Built Environments
  • “You would be lucky if Kevin and his remarkable team put their creativity, passion and dangerous intelligence to work for you.”
    Brian Collins

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