Peopledesign

Sustainable Brand Systems

Brand experts

In a room full of designers, we are brand experts. We've consulted with hundreds of clients for 25 years. Our book has been translated into six languages, and we continue to write, speak, and teach on the subject.

Systems thinkers

We create systems to deliver value. If brands signal value propositions, value is realized through the customer experience. Aligning customer interactions, digital tools, communications, and teams requires systems thinking.

Sustainability mindset

Sustainability means different things to different people. We believe all organizations are on a path toward the triple bottom line: People, Planet, and Profit. We help clients on their journey.

We help companies in the commercial design industry innovate.
Herman Miller
Steelcase
Haworth
HON
Interface
Wilsonart

Our clients are invested in change.
Amway
Nestle
Jaguar
Dow
Whirlpool
Herman Miller

Albion College
Amway
Applied Textiles
Artprize
Autocam Medical
Cumberland Furniture
CDV5
Elite Glass
ESI
Ferno EMS
Fiat USA/Impatto
Georgia-Pacific
GMB Architecture

Grand Rapids Art Museum
Grand Valley State University
Guilford of Maine
Herman Miller
Hoymiles
Indiana Furniture
Inscape
Interface Hospitality
Interface POP
izzydesign
Jaguar Cars/Ogilvy
JSJ Maufacturing
KCAD


Kyowa Manufacturing
Landscape Forms
Lorin Industries
Macatawa Bank
Mercantile Bank
MC Sports
MPS
Neurocore
Nucraft Furniture
ODL/Zabitat
Priority Health
Progressive AE
Saganworks

SitOnIt Seating
Spectrum Health
Spout.com
Steelcase
The HON Company
UICA
USAI Lighting
Vaxcel Lighting
Whirlpool
Windquest Group
Wilsonart
X-Rite Pantone
Xby2

Peopledesign - ESI
ESI reported a 40% growth rate following the first major adoption of strategies.


Mark Rhoades

President, Fellowes Contract

Peopledesign - Haworth Fern
Peopledesign is extremely strategic, creative, and organized. Unfortunately, you don’t often see agencies excel in all three of these areas.


Tracy Harrison
Program Leader, Haworth

Peopledesign - Gordon
The time we spent with Peopledesign was like going through a doorway. We are fundamentally different today as a result, and we have come to appreciate more and more just how much you packed into the toolkit you presented us.



Peter Spalding

President & CEO, Gordon International

Peopledesign - Herman Miller
Peopledesign has been an invaluable partner. They are able to challenge our thinking in a productive way and encourage us to look at an ever-bigger picture.


Lois Maassen
VP Marketing, Herman Miller

Peopledesign - Wilsonart
Wilsonart benefited greatly from Peopledesign's depth in research, tissue sessions, creative development, and execution. They are methodical and it pays off.


Keith Sherman
Marketing Director, Wilsonart


Peopledesign - Kelly Uustal
Their ability to study our organization and understand us, perhaps even better than we understood ourselves, shined through in the finished product.


Roland Ochoa
Critical Case Unit Director, Kelley | Uustal

Peopledesign - Lorin
We continue to drive the marketing strategy that you and your team helped us build. It is great to see that the market is excited about our new brand.


Park Kersman
President, Lorin Industries

Peopledesign - Amway eSpring
I have worked with a number of creative agencies and can say with confidence that Peopledesign is one of the very best I have encountered.


Matthew Darin
Global Brand Management, Amway

Peopledesign - GVSU Laker Effect
The Laker Effect program is overwhelmingly popular with all constituencies and we owe that success to your leadership and expertise.


Nancy French
Senior Director of Communications, GVSU

Brand Identity Essentials

Our book is available in six languages and is in its second edition.

Brand Identity Essentials
“A model for clarity in a field that rarely has any.”

– Ralph Caplan

Introduction | 100 Principles for Building Brands
Download Brand Framework | Brand Audit Template | Course Curriculum

Buy Brand Identity Essentials on Amazon