Business Design

Shaping customer value
Value propositions start with understanding what customers value. New insights about what people want and really need can create opportunities for new products, services, and messages. 

How we help:
Value maps
Innovation workshops
Segment analysis
Value propositions
Product/Service audits
Portfolio planning
Feature analysis
Concept prototypes


Featured case studies
Additional business consulting clients:
Applied Textiles
Artprize
East Jordan Plastics
Ferno EMS
Founders Brewing
Guilford of Maine
Herman Miller
Macatawa Bank
MC Sports
Spectrum Health
“Through Peopledesign’s holistic process, we reset our strategy. This reset created expansion into new product categories, new market segments and new integration of tools to simplify the customer experience. The results once again speak for themselves with a 40% growth rate following the first major adoptions of the strategies.”

– Mark Rhoades, President, ESI/Fellowes Contract


Business design articles
Read about brand design, service design, or just get started.