Employer Branding

Talent-Driven Growth
Globalization and technology innovation has created new employee expectations and increased competition. Peopledesign helps organizations evolve transform to attract and retain the best talent.

Find Focus
What are you asking employees to get behind beyond a paycheck and benefits? What makes your organization unique? Attracting and retaining top talent means having a clear strategic focus for your organization, understanding motivational drivers, and how top talent makes decisions. We help you define your value proposition, develop behavioral personas, clarify, and deliver a strong employer brand for you to build upon.

Staying relevant to talent means being a employer of choice. We help you establish and communicate your strategic direction. We clarify the vision and seek step change.

Employee value propositions/purpose  
Internal brand message
Launching new programs

Create Alignment
Talent-driven growth requires each department to get on the same page. Agile teams need systems with different processes and metrics to deliver better experiences. We help connect your strategy to a plan and define experiences from attraction, acquisition, onboarding, and development. Talent Journey programs help drive change, build unified cultures, and define ideal employee interactions.

The new era requires new systems with different opportunities, technologies, and metrics. There is a greater need for consistency and integration. We help connect your strategy to a plan.

Digital activation 
Internal communications
Physical presence 

Telling a Unique Story

Autocam Medical, a leading medical device manufacturer, identified talent acquisition as a critical driver for growth but struggled to tell a unified and unique story. We worked with leadership to clarify the brand position and message, then contextualize that to several target audiences—both internal and external. Along with new positioning, the resulting artifact was a website built to engage talent with a unique value proposition and clear messaging.

Equipping Talent for Growth

ESI, an ergonomic furniture accessories company, has seen multiple years of steady growth. Recognizing its sales reps are a cornerstone of past growth, the company needed to level up and better equip salespeople for future growth. We conducted internal research with teams, reps, and customers to better understand how they interact and the flow of information. We created four behavioral sales rep segments, enabling us to identify the group with the best potential to spur growth but also needed an extra boost with training and tools. With this target group in mind, we developed sales tools and training concepts, taking into account internal workflows and teams from sales, marketing, and customer service.

Aligning Departments

Lorin, a top global supplier of anodized aluminum, was seeking growth by better connecting with a new customer group. The result was a holistic rebrand, which was much more than a look and feel. Lorin’s new position requires internal teams to work together in new ways including sales, marketing, HR, IT, and operations. Agile companies need every team member to be on the same page. We developed a tighter value proposition and ideal customer experience, then tied those efforts back to the individual departments. These concepts and recommendations for HR messaging and experience reinforced Lorin’s brand value and identified activities for internal teams to move the brand forward in a cohesive manner.

Clients
Autocam Medical
ESI (Fellowes Contract)
Guilford of Maine
Herman Miller
Lorin Industries 


Spout 
The HON Company 
X-Rite Pantone 
Xby2


Insights
Most organizations view growth through a lens of products and services. While a company's offering is a critical piece, it can be an anchor that is rigid and slow to change. In today’s economy, the pressure to change faster is ever increasing. Leaders need teams to be agile. A long-term growth strategy needs to focus on talent.

Today's worker is more mobile and global than ever before, making the competition for top talent increasingly fierce. Many leaders acknowledge that the right people are essential, but too often they don't invest in the employee experience. Attracting and retaining the best talent means going beyond old standards from the industrial era. From compensation to work style to location, people want more.

People want to get behind an organization that has a position and passion. The best talent expects the application process to be engaging and responsive. To stay, they want to grow and contribute on a personal and professional level. Today, leading organizations are rethinking the way they attract and retain their best people.
Read more about our purpose and work.