Culture Design

Talent-Driven Growth

Most organizations view growth through a lens of products and services. While a company's offering is a critical piece, it can be an anchor that is rigid and slow to change. In today’s economy, the pressure to change faster is ever increasing. Leaders need teams to be agile. A long-term growth strategy needs to focus on talent.

Today's worker is more mobile and global than ever before, making the competition for top talent increasingly fierce. Many leaders acknowledge that the right people are essential, but too often they don't invest in the employee experience. Attracting and retaining the best talent means going beyond old standards from the industrial era. From compensation to work style to location, people want more.

People want to get behind an organization that has a position and passion. The best talent expects the application process to be engaging and responsive. To stay, they want to grow and contribute on a personal and professional level. Today, leading organizations are rethinking the way they attract and retain their best people.

We can help.

Find Strategic Focus

What are you asking employees to get behind beyond a paycheck and benefits? What makes your organization unique? Attracting and retaining top talent means having a clear strategic focus for your organization, understanding motivational drivers, and how top talent makes decisions. We help you define your value proposition, develop behavioral personas, clarify, and deliver a strong employer brand for you to build upon.

Align Teams and Tools

Talent-driven growth requires each department to get on the same page. Agile teams need systems with different processes and metrics to deliver better experiences. We help connect your strategy to a plan and define experiences from attraction, acquisition, onboarding, and development. Talent Journey programs help drive change, build unified cultures, and define ideal employee interactions.

Inspire People to Act

Finding and keeping the attention of the best talent is hard. Externally, there is so much white noise in the marketplace when trying to attract talent, and messages get fragmented. Internally, campaigns for current employees fall flat as “flavor of the month” initiatives. Learning tools lack the sophistication and user-friendliness of everyday mobile experiences, making it difficult to get traction with team members.

We look at each encounter through the lens of your brand to make them unique. Benchmarking experiences outside of HR helps make each touchpoint more robust and effective. The result is an aligned brand experience that differentiates from alternatives, fosters organizational buy-in, and creates immersive experiences for your people from attraction to education and growth.

Ways to Get Started

Workshops

Working directly with your team and stakeholders in a half-day, one-day, or two-day workshop to identify gaps between what talent is looking for and what your organization delivers.

Insights

Conducting ethnographic user research across your talent pool, including current employees, prospective talent, and aspirational hires to understand what talent wants and identify opportunities.

Focus Report

Going deeper to put user insights in the context of your broader market challenges. Through a focus report, we collect data from four key sources—internal, external, category, and trends—to bring clarity for driving growth through talent.