Finding Focus

Trying to be all things to all people? 
Leverage user insights to address market challenges. Through a Focus Report, we explore and clarify internal objectives, external audience needs, market/category dynamics, and macro trends for clear decision making and growth opportunities.
Customers today have more choices than ever. Breaking through the competitive noise today requires a new level of focus – critical in the connection economy.

Internal research
+ Stakeholder interviews
+ Strategic plans/documents
+ Communications
+ Customer experience
+ Teams and tools

External research
+ Customers/Influencers
+ Market/Category
+ Competition
+ Tangent markets
+ Trends

Insights
+ Market landscape
+ Audience personas
+ Value proposition/claim
+ Impact trends/benchmarks
+ Message/expression

Amway
ESI
Haworth
Interface
Wilsonart
Grand Valley State University
“Through their holistic process, we were able to reset our strategy.  This reset created an expansion into new product categories, new market segments and new integration of tools to simplify the customer experience. ESI reported a 40% growth rate following the first major adoption of strategies.”


Mark Rhoades
President
ESI (Fellowes Contract)


More on finding strategic focus
Peopledesign - Finding Strategic Focus

Finding Strategic Focus
Webinar recording, 55 min
Your customers have more choices than ever – what worked yesterday won't work tomorrow. Breaking through the competitive noise today requires a new level of focus. A lack of focus not only wastes precious time and money, but results in market confusion rather than enabling strategic alignment. In this webinar, learn more about finding your strategic focus, and why it is critical in the connection economy.


More ways to get started:
+ Strategic Initiatives
+ Workshops
Design Audits
+ Workshops