Leverage user insights to address market challenges. Through a Focus Report, we explore and clarify internal objectives, external audience needs, market/category dynamics, and macro trends for clear decision making and growth opportunities.
Customers today have more choices than ever. Breaking through the competitive noise today requires a new level of focus – critical in the connection economy.
Internal research
+ Stakeholder interviews
+ Strategic plans/documents
+ Communications
+ Customer experience
+ Communications
+ Customer experience
+ Teams and tools
External research
+ Customers/Influencers
+ Market/Category
+ Competition
+ Tangent markets
+ Trends
+ Tangent markets
+ Trends
Insights
+ Market landscape
+ Audience personas
+ Market landscape
+ Audience personas
+ Value proposition/claim
+ Impact trends/benchmarks
+ Message/expression
“Through their holistic process, we were able to reset our strategy.
This reset created an expansion into new product categories, new market segments and new integration of tools to simplify the customer experience. ESI reported a 40% growth rate following the first major adoption of strategies.”
Mark Rhoades
President
ESI (Fellowes Contract)
More on finding strategic focus
Finding Strategic Focus
Webinar recording, 55 min
Your customers have more choices than ever – what worked yesterday won't work tomorrow. Breaking through the competitive noise today requires a new level of focus. A lack of focus not only wastes precious time and money, but results in market confusion rather than enabling strategic alignment. In this webinar, learn more about finding your strategic focus, and why it is critical in the connection economy.