Brand Identity EssentialsOur book is available in six languages and is in its second edition.
Five easy questions. Hard answers.
Creating experience design systems – customers, users, employees.
Commercial furniture manufacturers are being pushed toward retail.
Metrics are great, but be careful what you measure.
Human experience, a product of consciousness itself, is hard to define and evaluate.
To make a bigger difference, find the right problem.
The new reality for work is hard to ignore.
For many institutions, it is time to rethink the overall value proposition of education.
Layers of experience, from macro to micro, are on the same continuum.
Is your team a Happy Banana or a Sad Banana?
We need a new frame for the challenges we face today. In the middle of a global pandemic, we find ourselves at home, left to consider what comes next.
Despite the hoopla, the information age is just beginning
Solving today's new problems for people requires a different mindset.
Sparking growth and keeping it lit requires a leader to adapt to the changing needs of their organization.
A new normal will soon emerge for many industries, including commercial furnishings.
What role do new technologies play in your organization?
Reconsidering the Dealer Value Chain
Many are starting to think about what comes next, but a new reality was already emerging for education.
Navigating the relationship between furniture and work.
How will our tools and environments support collaboration?
Impressive-looking facilities, from factories to offices, have been points of pride and vehicles for sales assurance for corporate owners and their customers.
Brands are bigger than they appear.
People love brands—and love to hate brands.
In order to create simplicity, organizations have to absorb complexity.
Customers have new expectations for B2B firms.
Furniture innovation goes beyond furniture
It's time to think beyond NeoCon and the boundaries of the current market
Was Carl Jung an expert in branding?
Brand meaning and customer experience are foundational for brand platforms.
Change can be hard to see. New lenses are needed to chart the course for a new era.
Leaders lead by confidently taking a bold steps.
Keeping means and ends straight is a way forward.
Built environment designers often look to nature for inspiration.
How companies communicate and conduct business continues to change, and competitors need to position themselves to be ready.
Customers are looking for meaningful experiences. Brands need to connect the dots.
Finding space to co-create meaning.
What do eyeglasses and textiles have in common?
The evolution of office ergonomics.
Start looking at the market from different perspectives.
Privacy in office environments is an ever present issue.
Contract furniture, lighting, textiles, and material trends.
Creative processes are predictably unpredictable.
Adapting to a world of change
The character of your problem should define your approach.
Avoiding the gap between insights and application.
Implementing a strong digital strategy can supplement your sales and marketing teams.
Brands that challenge increase awareness.
Lipstick doesn’t go on pigs, and brand is not a garnish.
Driving brand engagement by authentic interactions.
Start integrating your consumers point of view.
The contract furniture industry will need to adapt to evolving customer needs.
Whether educators are utilizing AI, mobile apps, or VR/AR tools, the landscape of learning is being reshaped.
Trends shape the industry landscape. Competitors will need to mind the waves.
Bridging the gap between sales, marketing, and IT.
It’s time to build a talent-centric acquisition process.
Can the branding principles that apply to organizations also apply to place?
Backing up your claim with more than words.
Rising education costs and the value of the degree.
The future is unwritten, but that shouldn't stop us from thinking about design.
Building agile organizations requires agile employees and a human-centered design approach to HR.
Business model innovation and product innovation go hand-in-hand.
Understanding the nature of the problem is the foundation of good problem-solving.
When work isn't bound to the office, how might the contract furniture industry evolve?
Many built environment providers target market segments for growth.
Six stages to link your brand identity to your customer.
Using alumni in the admissions process.
Brands are about what people think.
Brands are about perception, communication, aspiration, and identity.
Change is inevitable, but the rate of change for a brand is a strategic choice.
Creating actionable brand standards.
Balancing the needs of customers and organizations with systems thinking.
What are the boundaries and opportunities of design?
5 steps for creating a sustainable advantage in the connection economy
Physical, digital, or hybrid experiences are part of what’s next.
Protecting your Brand Investments - Brand Intellectual Property
