Commercial Furniture Marketing

We help commercial design providers define market opportunities, refine value propositions, rebrand, rethink market programs, and reimagine their customer experience.

Commercial Design

We have deep expertise with companies that support the built environment. Let's talk about your needs.

Product Categories

Furniture

Textiles

Materials

Lighting

Flooring

Walls

Market Segments

Hospitality

Education

Healthcare

Retail

Outdoor

Scenarios

Brand Strategy

Positioning

Campaigns

User Research

Needs

Issues

Sustainability

Work from Home

Digital Transformation

M&A

Biophilia

Ergonomics

Globalization/Localizion

We have worked with many industry leaders.

Applied Textiles
BIFMA
Carnegie Fabrics
Cumberland
Elite Glass
ESI/Fellowes
Forbo
GMB AE
Gordon
Grand Rapids Chair

Guilford of Maine
Gunlocke
Herman Miller
Haworth
Highmark
Hazen & Sawyer
HON
INDEAL
Indiana Furniture
Inscape

Interface
izzydesign
Knoll
Landscape Forms
Lorin Industries
Nucraft
ODL/Zabitat
Progressive AE
Saganworks
SitOnIt Seating

Spec Furniture
Steelcase
Tendway/Fellowes
Turnstone
USAI Lighting
Vaxcel Lighting
Wilsonart

“While President at ESI, I had the opportunity to work with Peopledesign on a rebranding project, which would entail objective and subjective, research with all the major constituents inside and outside the company. Through their holistic process, we were able to rebrand from a marketing perspective, but also, reset our strategy. This reset created expansion into new product categories, new market segments, and new integration of tools to simplify the customer experience.

“This was my third engagement with Peopledesign at my third company. The results once again speak for themselves with a 40% growth rate following the first major adoptions of the strategies. ESI continues to work with Peopledesign on continuing phases of the project, expecting continued success!”

Mark Rhoades
President
Fellowes Contract

“Peopledesign has been an invaluable partner. They are able to challenge our thinking in a productive way and encourage us to look at an ever-bigger picture.”

Lois Maassen
VP Integrated Marketing
Herman Miller

“Peopledesign is extremely strategic, creative, and organized. Unfortunately, you don’t often see agencies excel in all three of these areas.”

Tracy Harrison
Senior Project Lead
Haworth

“Wilsonart benefited greatly from Peopledesign's depth in research, tissue sessions, creative development, and execution. They are methodical and it pays off.”

Keith Sherman
Marketing Director
Wilsonart

“Peopledesign has been a key strategic partner. We rely on them to challenge us, provide creative solutions, and develop solutions in a fast-paced environment.”

Tim Smith
VP Environments
The HON Company

“The time we spent with Peopledesign was like going through a doorway. We are fundamentally different today as a result, and we have come to appreciate more and more just how much you packed into the toolkit you presented us.”

Peter Spalding
President & CEO
Gordon International

“We continue to drive the marketing strategy that you and your team helped us build. It is great to see that the market is excited about our new brand.”

Park Kersman
President
Lorin Industries

Peopledesign

Commercial Furniture Marketing

Let’s talk