- Brand Shapes The overall shape of a logo becomes a recognizable identifier for a brand.
- Brand Order Order lays the foundation for being memorable.
- Brand Variation Brand programs can be designed to include variation.
- Shortcuts in Branding Good investments or bad, brands cost money.
- Brand IP A good brand is worth protecting.
- Brand Documentation Brand documents can help clarify, communicate, and evangelize your strategic direction.
- Creating Brand Standards Making brand standards actionable.
- Creating Strategic Alignment Connect the dots between brand, media, teams, and tools.
Other categories to help jump start your team and brand: