Consistency
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Brand Shapes The overall shape of a logo becomes a recognizable identifier for a brand.
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Brand Order Order lays the foundation for being memorable.
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Brand Variation Brand programs can be designed to include variation.
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Shortcuts in Branding Good investments or bad, brands cost money.
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Brand IP A good brand is worth protecting.
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Brand Documentation Brand documents can help clarify, communicate, and evangelize your strategic direction.
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Creating Brand Standards Making brand standards actionable.
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Creating Strategic Alignment Connect the dots between brand, media, teams, and tools.
Other categories to help jump start your team and brand: