Six stages to link your brand identity to your customer.
The most successful brands symbolize something beyond a simple, pragmatic offer.
Words matter. So does your style, tone, and flavor.
Understanding often starts with stories.
Order lays the foundation for being memorable.
Rethinking outreach to prospective students, parents, and donors.
Personalization has become the new paradigm.
Using alumni in the admissions process.
Brand value is more than meets the eye.
Was Carl Jung an expert in branding?
Start integrating your consumers point of view.
Originality requires both knowledge and courage.
Brand meaning and customer experience are foundational for brand platforms.
Brands are like people. People whose actions are consistent build a strong identity.
Your brand is the sum of each customer interaction.
Having "bad optics" suggests dodging the truth as technique. There is a better way.
Customers have new expectations for B2B firms.
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