Built Environment Value Propositions

Innovation, brand marketing, customer experience for built environments companies.
Herman Miller
Steelcase
Haworth
HON
Interface
Wilsonart

Peopledesign is the only brand, marketing, and customer experience agency focused on commercial interior design companies.

Peopledesign - Built Environments

Get clear. Get organized. Get moving.

The Hybrid Office. WFH. Emerging tech. Globalization. Each creates challenges and opportunities for innovation.
Find Focus
Staying relevant to customers means being a brand of choice. We help you define, clarify and communicate your vision and create a horizon plan for a step change.

  • Define value propositions
  • Brand message and rebrands
  • Launch new products or categories
  • Vertical/Segment marketing
  • Connect with A&D
Create Alignment
Deliver new value with better systems. We help connect your strategy to a plan with better pathways, greater consistency, and tighter integration.

  • Digital strategy
  • Customer experience
  • NeoCon/physical presence
  • Global standards
  • Campaigns
Inspire Action
Build traction with the clarity of a roadmap. We help you implement and manage a new program by extending and empowering your team.

  • Brand programs
  • CX Programs
  • Coaching/training
  • Quarterly reviews
    Clients
    Applied Textiles
    Carnegie Fabrics
    Cumberland Furniture
    ESI/Fellowes
    Forbo Flooring
    GMB AE
    Gordon International
    Guilford of Maine
    Gunlocke
    Herman Miller
    Haworth
    Highmark
    Hazen & Sawyer
    HON
    INDEAL
    Indiana Furniture
    Inscape
    Interface
    izzydesign
    Knoll
    Landscape Forms
    Lorin Industries
    Nucraft
    ODL/Zabitat
    Progressive AE
    Saganworks
    SitOnIt Seating
    Steelcase
    Turnstone
    USAI Lighting
    Vaxcel Lighting
    Wilsonart
    Results
    “While President at ESI, I had the opportunity to work with Peopledesign on a rebranding project, which would entail objective and subjective, research with all the major constituents inside and outside the company. Through their holistic process, we were able to rebrand from a marketing perspective, but also, reset our strategy. This reset created expansion into new product categories, new market segments, and new integration of tools to simplify the customer experience.


    “This was my third engagement with Peopledesign at my third company. The results once again speak for themselves with a 40% growth rate following the first major adoptions of the strategies. ESI continues to work with Peopledesign on continuing phases of the project, expecting continued success!”


    Mark Rhoades
    President
    Fellowes Contract

    “The time we spent with Peopledesign was like going through a doorway. We are fundamentally different today as a result, and we have come to appreciate more and more just how much you packed into the toolkit you presented us.”


    Peter Spalding

    President & CEO
    Gordon International

    “We continue to drive the marketing strategy that you and your team helped us build. It is great to see that the market is excited about our new brand.”


    Park Kersman
    President
    Lorin Industries

    “Peopledesign has been an invaluable partner. They are able to challenge our thinking in a productive way and encourage us to look at an ever-bigger picture.”


    Lois Maassen
    VP Integrated Marketing
    Herman Miller

    “Peopledesign is extremely strategic, creative, and organized. Unfortunately, you don’t often see agencies excel in all three of these areas.”


    Tracy Harrison

    Senior Project Lead
    Haworth

    “Peopledesign has been a key strategic partner. We rely on them to challenge us, provide creative solutions, and develop solutions in a fast-paced environment.”


    Tim Smith

    VP Environments
    The HON Company

    “Wilsonart benefited greatly from Peopledesign's depth in research, tissue sessions, creative development, and execution. They are methodical and it pays off.”


    Keith Sherman

    Marketing Director
    Wilsonart