The Built Environment

COVID. Emerging tech. Globalization. Each creates challenges and opportunities to innovate.


We help many organizations who create built environments including furniture, textiles, flooring, lighting, materials, technology, and services.

We believe in creating great places for work, life, learning, healing, community, and creativity.

Haworth
Herman Miller
HON
Interface
Steelcase
Wilsonart
Haworth - Peopledesign
Interface - Peopledesign
ESI - Peopledesign

Clients

Product positioning
Digital programs
Rebrands
Customer Experience

Workplace
Healthcare
Education
Hospitality
Retail

Applied Textiles
Carnegie Fabrics
Cumberland Furniture
ESI (Fellowes Contract)
Forbo Flooring Systems
GMB AE
Gordon International
Guilford of Maine
Gunlocke
Herman Miller
Haworth

Highmark
Hazen & Sawyer
The HON Company
INDEAL
Indiana Furniture
Inscape
Interface
izzydesign
Knoll
Landscape Forms
Lorin Industries

Nucraft
ODL/Zabitat
Progressive AE
Saganworks
SitOnIt Seating
Steelcase
Turnstone
USAI Lighting
Vaxcel Lighting
Wilsonart
Zabitat

“Through Peopledesign’s holistic process, we were able to rebrand, but also reset our strategy. This reset created expansion into new product categories, new market segments, and new integration of tools to simplify the customer experience. The results once again speak for themselves with a 40% growth rate following the first major adoptions of the strategies.”


Mark Rhoades
President
Fellowes Contract


“The time we spent with Peopledesign was like going through a doorway. We are fundamentally different today as a result, and we have come to appreciate more and more just how much you packed into the toolkit you presented us.”


Peter Spalding

President & CEO
Gordon International

“Peopledesign has been an invaluable partner. They are able to challenge our thinking in a productive way and encourage us to look at an ever-bigger picture.”

Lois Maassen
VP Integrated Marketing
Herman Miller

“Peopledesign is extremely strategic, creative, and organized. Unfortunately, you don’t often see agencies excel in all three of these areas.”

Tracy Harrison
Senior Project Lead
Haworth

“Peopledesign has been a key strategic partner. We rely on them to challenge us, provide creative solutions, and develop solutions in a fast-paced environment.”


Tim Smith

VP Environments
The HON Company

“Wilsonart benefited greatly from Peopledesign's depth in research, tissue sessions, creative development, and execution. They are methodical and it pays off.”


Keith Sherman

Marketing Director
Wilsonart


Get clear. Get organized. Get moving.

Find Focus
Staying relevant to customers means being a brand of choice. We help you define, clarify and communicate your vision and create a horizon plan for a step change.

  • Define value propositions
  • Brand message and rebrands
  • Launch new products or categories
  • Vertical/Segment marketing
  • Connect with A&D
Create Alignment
Deliver new value with better systems. We help connect your strategy to a plan with better pathways, greater consistency, and tighter integration.

  • Digital strategy
  • Customer experience
  • NeoCon/physical presence
  • Global standards
  • Campaigns
Inspire Action
Build traction with the clarity of a roadmap. We help you implement and manage a new program by extending and empowering your team.

  • Brand programs
  • CX Programs
  • Coaching/training
  • Quarterly reviews


    Dive deeper.

    Read about market innovation for the commercial design industry.