Innovation for Higher Ed

From new technology innovation to lifelong learning, education is changing.

The landscape of Higher Ed is shifting, but the aim of education has not. Peopledesign helps colleges and universities evolve to remain vital to students, faculty, staff, alumni, and communities.
Find Focus
Staying relevant to students, faculty, staff, and alumni means being a brand of choice. We help you establish and communicate your strategic direction. We clarify the vision and seek step change. Then we help connect your strategy to a plan.

Clarify brand messages
Unify recruiting, development, and athletic narratives
Audience behavioral targeting
Leadership/departmental alignment

Align Teams and Tools
The new era requires schools to have new systems with different opportunities, technologies, and metrics. There is a greater need for consistency and integration. We help create student and faculty experience programs that drive change to define ideal interactions with a roadmap for tomorrow.

Communications strategy 
Students and parent campaigns
Donor outreach
Re-connecting with Alumni
Digital strategy
Department and brand standards

Aquinas College
Grand Rapids Community College
Grand Valley State University
IIT Institute of Design
University of Michigan
“The Laker Effect program is overwhelmingly popular with all constituencies and we owe that success to your leadership and expertise.”

– Nancy French, Sr. Director of Communications, GVSU University Development 


Albion College
Davenport University
Grand Valley State University
Kendall College of Art & Design
Stepping Stones Montessori School