Projects

ESI Work Gear

ESI Work Gear

Repositioning a brand for growth.

Kelley | Uustal

Kelley | Uustal

Relaunching a premium services brand.

Haworth Fern

Haworth Fern

Launching a new global flagship product.

Georgia-Pacific

Georgia-Pacific

Repackaging a global paperboard manufacturer.

eSpring

eSpring

Re-imagining and re-launching the a global consumer brand.

Grand Valley State University

Grand Valley State University

Creating an integrated brand campaign for university recruiting and development.

Macatawa Bank

Macatawa Bank

Rethinking the brand experience for a regional bank.

Neurocore

Neurocore

Re-envisioning a consumer health technology company.

Wilsonart

Wilsonart

Repositioning a leading materials brand for growth.

Applied Textiles

Applied Textiles

Revisiting a B2B value proposition and brand.

Herman Miller

Herman Miller

Pushing the brand for an industry leader.

Artprize

Artprize

Creating a brand identity for the world's largest art competition.

Atmosphere

Atmosphere

Rebranding a global consumer product.

KCAD

KCAD

Re-casting a higher education brand.

Amway Care

Amway Care

Bringing clarity and cohesion to a global service offering.

Autocam Medical

Autocam Medical

Finding talent for a smart healthcare manufacturer.

Cumberland Furniture

Cumberland Furniture

Repositioning and repackaging a classic brand.

East Jordan Plastics

East Jordan Plastics

Rethinking a third generation family business.

Fiat

Fiat

Framing a classic European brand in the North American market.

Founders

Founders

Envisioning growth opportunities in in craft food.

GRAM

GRAM

Rebranding a leading arts organization.

Guilford of Maine

Guilford of Maine

Breathing life into a legacy textile brand.

Herman Miller Annual Reports

Herman Miller Annual Reports

Collaborating on a decade of precedent-setting annual reports.

Herman Miller Digital

Herman Miller Digital

Partnering with a leading brand on primary digital initiatives.

Herman Miller Education

Herman Miller Education

Developing a vertical market brand for Higher Ed.

Herman Miller Healthcare

Herman Miller Healthcare

Evolving a healthcare brand.

Herman Miller Retail

Herman Miller Retail

Developing a consumer brand from a leading B2B brand.

Indiana Furniture

Indiana Furniture

Repackaging a classic brand.

InHouz

InHouz

Launching a new brand from a successful parent company.

Inscape

Inscape

Relaunching a 100-year-old company.

Interface Digital

Interface Digital

Digital innovation for a global sustainability leader.

Interface Hospitality

Interface Hospitality

Launching a hospitality market brand.

izzy

izzy

Growing a next generation furniture brand

Jaguar Cars

Jaguar Cars

Launching a new premium consumer products.

Kuchar

Kuchar

Repacking a design services company.

Lorin Industries

Lorin Industries

Redefining a materials provider.

MC Sports

MC Sports

Envisioning growth opportunities for a legacy consumer brand.

Néstle Portion Guidance

Néstle Portion Guidance

Envisioning behavior change on a global scale.

Nucraft Furniture

Nucraft Furniture

Communicating a new product concept.

SitOnIt Seating

SitOnIt Seating

Relaunching a growing B2B company.

Spout Movie Community

Spout Movie Community

Launching a social media startup.

Steelcase

Steelcase

Envisioning a new brand and communications.

The HON Company

The HON Company

Repositioning, repackaging and supporting at top B2B furniture brand.

UICA

UICA

Rebranding a community arts organization.

USAI Lighting

USAI Lighting

Reorganizing and relaunching a premium lighting company.

Whirlpool

Whirlpool

Supporting a global consumer brand.

X-Rite Pantone

X-Rite Pantone

Relaunching a multifaceted technology company.

Allen Extruders

Allen Extruders

A new processing brand.

Central Michigan Paper

Central Michigan Paper

A new brand that's on the dot.

Dow Automotive

Dow Automotive

Planning new digital experiences.

DOW Chemical

DOW Chemical

Planning new digital experiences.

Grand Rapids Community Foundation

Grand Rapids Community Foundation

Research and persona development.

Interface POP

Interface POP

Creating a program to shape customer demand.

JSJ Corporation

JSJ Corporation

Communications planning and implentation.

Kyowa Pulse Roller

Kyowa Pulse Roller

Bringing a new industrial brand, product, and digital experience to market.

Multi-Packaging Solutions

Multi-Packaging Solutions

Invigorating an industrial brand.

Priority Health

Priority Health

Exploring a healthcare brand expression.

Profile Films

Strategic communications.

Spectrum Health

Spectrum Health

Connecting internal and external messaging.

St. Cecilia Music Center

St. Cecilia Music Center

A new identity for an iconic institution.

Stepping Stones Montessori School

Stepping Stones Montessori School

Brand planning and a new graphic identity.

Zeeland Community Hospital

Zeeland Community Hospital

Community advertising.