Projects

Amway Care
Amway Care

Bringing clarity and cohesion to a global service offering.

Autocam Medical
Autocam Medical

Finding talent for a smart healthcare manufacturer.

East Jordan Plastics
East Jordan Plastics

Rethinking a third generation family business.

Fiat
Fiat

Framing a classic European brand in the North American market.

Founders
Founders

Envisioning growth opportunities in in craft food.

Herman Miller Annual Reports
Herman Miller Annual Reports

Collaborating on a decade of precedent-setting annual reports.

Herman Miller Digital
Herman Miller Digital

Partnering with a leading brand on primary digital initiatives.

Herman Miller Education
Herman Miller Education

Developing a vertical market brand for Higher Ed.

Herman Miller Healthcare
Herman Miller Healthcare

Evolving a healthcare brand.

Herman Miller Retail
Herman Miller Retail

Developing a consumer brand from a leading B2B brand.

Indiana Furniture
Indiana Furniture

Repackaging a classic brand.

InHouz
InHouz

Launching a new brand from a successful parent company.

Inscape
Inscape

Relaunching a 100-year-old company.

Lorin Industries
Lorin Industries

Redefining a materials provider.

MC Sports
MC Sports

Envisioning growth opportunities for a legacy consumer brand.

Néstle Portion Guidance
Néstle Portion Guidance

Envisioning behavior change on a global scale.

Nucraft Furniture
Nucraft Furniture

Communicating a new product concept.

SitOnIt Seating
SitOnIt Seating

Relaunching a growing B2B company.

Steelcase
Steelcase

Envisioning a new brand and communications.

Whirlpool
Whirlpool

Supporting a global consumer brand.

Allen Extruders
Allen Extruders

A new processing brand.

Central Michigan Paper
Central Michigan Paper

A new brand that's on the dot.

Dow Automotive
Dow Automotive

Planning new digital experiences.

DOW Chemical
DOW Chemical

Planning new digital experiences.

Grand Rapids Community Foundation
Grand Rapids Community Foundation

Research and persona development.

JSJ Corporation
JSJ Corporation

Communications planning and implentation.

Kyowa Pulse Roller
Kyowa Pulse Roller

Bringing a new industrial brand, product, and digital experience to market.

Multi-Packaging Solutions
Multi-Packaging Solutions

Invigorating an industrial brand.

Priority Health
Priority Health

Exploring a healthcare brand expression.

Profile Films
Profile Films

Strategic communications.

Spectrum Health
Spectrum Health

Connecting internal and external messaging.

St. Cecilia Music Center
St. Cecilia Music Center

A new identity for an iconic institution.

Stepping Stones Montessori School
Stepping Stones Montessori School

Brand planning and a new graphic identity.

Zeeland Community Hospital
Zeeland Community Hospital

Community advertising.