Kelley | Uustal
Relaunching a premium services brand.
The personal injury law is a crowded category with examples of redundant and banal claims.
The mindset for people who have suffered a catastrophic loss is less about money than emotional closure.
Primary research revealed unmet needs for plaintiffs, often more empathy and support, leading to opportunities for making a more effective client connection.
Helping plaintiffs move forward before, during, and after a tragic ordeal became a critical element for brand building.
Emphasizing the plaintiff's emotional victory is a foundational element for a refined brand story.
A clearer target persona enabled the team to build a targeted awareness campaign.
Enabled by a tighter strategic focus, we were able to build a communications framework to manage the needs of varied customer demographics and business partners.
We developed a new program to reflect the new position, including the brand identity, imagery, colors, and message tone.
Customer journey mapping allowed us to build a comprehensive program, including a new business system, website, advertising campaign, promotional films, support materials, and more.
Brand support materials
Photo asset library