Strategy and Research

Shaping value with business design.
Value propositions start with understanding what customers value. New insights about what people want and really need can create opportunities for new products, services, and messages.

Positioning
Leadership is about choices. We help you define your audience, differentiated claim, supporting activities – critical decisions to inform your strategic direction.

Value Propositions
Value propositions start with understanding what people value. We discover new insights about what customers want and really need to create map value maps and customer propositions.

Product Portfolio Planning
Your products and services should extend your position. We audit and help you organize, optimize, and plan your offer portfolio.

User/Customer Research
You can ask people what they want, but they can't tell you what they need. We conduct people-centered research to discover unmet needs.

Audience Personas/Segments
Knowing your customer isn't enough for your organization to embody a customer orientation. Customer and user personas can help focus and align your team to better target and activate audience groups.

Innovation Opportunities
Building on unmet customers creates opportunities for new products, services, and messages. We help you define paths for future innovation.

Peopledesign - Gordon
The time we spent with Peopledesign was like going through a doorway. We are fundamentally different today as a result, and we have come to appreciate more and more just how much you packed into the toolkit you presented us.



Peter Spalding

President & CEO, Gordon International

ESI reported a 40% growth rate following the first major adoption of strategies.


Mark Rhoades

President, Fellowes Contract