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Brand Strategy

Building a brand is about leadership and choices. It means addressing what your customers think of you based on their experiences. First, understand your customer more deeply, and think holistically about creating and delivering value. You begin with few key decisions, and we help you make them.

Our book focuses on on effective brand building and more.

Brand meaning/purpose
Positioning
Value propositions
Customer/user research
Facilitation
Audience/persona definition
Messaging
Standards

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