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Brand Strategy

Aligning the brand promise to the target audience through communications and artifacts.

Where are you going to play? How are you going to win? Building a brand is about leadership and choices. It means addressing what your customers think of you based on their experiences. First, understand your customer more deeply, and think holistically about creating and delivering value. You begin with few key decisions, and we help you make them.

Peopledesign has built, rebuilt, and launched more than 100 brands for more than 20 years. We've won awards, judged competitions, and written a book on effective brand building.

Strategic Planning
Customer/User Research
Facilitation
Audience/Persona
Positioning/Value Proposition
Brand Meaning
Messaging/Purpose.

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