Value propositions start with what people value. We help you define more precisely, definitively, and clearly, the sources of value in order to shape value propositions.
By mapping market and user unmet needs, we help our clients consider how to open new markets, reinvigorate current ones, and identify new product and service opportunities. By auditing product and service offerings, we help refine and highlight opportunities for the product portfolio.
Lorin IndustriesRedefining a materials provider.
East Jordan PlasticsRethinking a third generation family business.