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Business Design

Value propositions start with what people value. We help you define more precisely, definitively, and clearly, the sources of value in order to shape value propositions.

By mapping market and user unmet needs, we help our clients consider how to open new markets, reinvigorating current ones, identifying new product and service opportunities. By auditing product and service offerings, we help refine and highlight opportunities for the product portfolio.

User research
Value maps
Innovation workshops
Segment analysis
Value propositions
Product/Service audits
Portfolio planning
Offer roadmaps
Feature analysis
Design research
Concept prototypes
Design sprints

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