Every organization today is on a path to find the best talent. While branding is often seen as an effort primarily about customers, forward-looking companies understand the importance of starting at home. Just like external customers, the best talent will find companies who have a clear story and deliver promises. It's true for currents staff, too. Among the most important but often overlooked parts of a rebrand is the internal rollout. Leaders today understand the importance of focusing current and prospective talent on an energizing key claim.
Internal brand purpose
Internal programs and messaging
Lorin IndustriesRedefining a materials provider.