ESI Ergonomic Solutions
Ergonomic office products provider ESI was on a strong growth trajectory but was starting to hit the ceiling. Their crowded marketplace made it challenging to find a unique position. The ESI leadership team hired Peopledesign to chart a new course.
Starting with internal and external research, the Peopledesign team embarked on a process that included mapping the value chain, benchmarking the competition, and identifying customer experience opportunities. We helped identify market trends, unmet user needs, and internal strengths. We worked with the customer service and marketing teams to identify further opportunities for process and customer experience improvements.
The Peopledesign team created a change strategy for ESI, resulting in a clear and differentiated value proposition, growth opportunities, and a sense of direction that could help unite the internal team. Then we repackaged the brand with a new visual identity, selling environments, marketing, and sales collateral standards. The new brand language facilitated sales training, internal team engagement, and continued sales growth.
40% growth rate following the first major adoption of the strategies.