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Rebranding a leading arts organization.

Peopledesign has been a fan and supporter of the Grand Rapids Art Museum since our inception, first helping with the organization's communications system. Later, when GRAM moved to a new building, we were asked to develop a new brand identity program and signage system. More recently, we've been an advisor to the executive committee on how to broaden the innovative organization's reach. We're proud to be associated with GRAM and what it means for the region and beyond.

I love the GRAM logo.

The meetings we had with you have sparked continued dialogues internally as well as outside GRAM with people I’ve been checking this against, sparking very interesting discussions.

Dana Friis-Hansen
Executive Director
Grand Rapids Art Museum

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Next project: USAI Lighting