For more than a decade we served as Herman Miller’s primary strategic brand partner. Our work included brand positioning, research, communications, websites, catalogs, product launches, exhibits, book design, annual reports, videos, and more. We supported the company's growth in its healthcare and retail segments, and deepen its thought leadership. We helped plan and execute a wide variety of projects and programs, working closely with executives and their teams.
Peopledesign has been an invaluable partner, providing perspective based on their knowledge of our company and their work with others. They are able to challenge our thinking in a productive way and encourage us to look at an ever-bigger picture.
Lois Maassen, VP Marketing, Herman Miller
Of the 30-plus annual reports I designed for the company, I feel that for the 10 years when Yang and I were collaborating on them, I really hit my stride. She would always bring a certain spirit and challenge our assumptions.
Steve Frykholm, VP of Creative Design, Herman Miller
Next project: Applied Textiles