Kendall College of Art and Design (KCAD) of Ferris State University needed to re-energize its brand in order to generate stronger awareness nationally and connect more meaningfully with current and potential students as well as community members. With a new logo in hand, KCAD asked Peopledesign to extend that logo to create a unified brand vision for the school.
Our work involved helping the school better express align the new brand program by first auditing KCAD’s current materials, and clarifying personas for different audience groups. First we dissected the mark they had just adopted, to extract more meaning and variability for a more comprehensive program.
Bee-yoo-tiful! Love. Love. Love. This is fantastic. It clearly suits our new brand standards but won't look completely foreign to current fans. Home run.
Director of Graphic Design
Next project: Neurocore