Repacking a design services company.

A new graphic identity for evolution and growth.

Sarah Kuchar Studio, a Chicago-based interior design firm, found itself poised for growth and imagining its next era. Kuchar reached out to Peopledesign to redesign the brand’s identity.

Through discussions with the Kuchar team, auditing the current brand, and identifying creative benchmarks from beyond the interior design industry, Peopledesign crafted a new expression of the company.

The work resulted in a new graphic identity centered around a core theme; flexibility with personality. The new identity included a shift to the firm’s name, logo, color palette, graphic elements, and visual tone. Inspirational sketches of key touchpoints such as mobile, social, and client presentations helped point the brand and team in a new direction