Peopledesign
Lorin Industries
Redefining a materials provider.
Challenge
Lorin, a global leader in anodized aluminum, needed to make greater inroads with architects and designers while balancing their relationships with distributors and contractors. Through a series of one-on-one internal interviews, competitive analysis, and trends research, and we created a change strategy for the company.
Solution
Lorin products are used on some of the most iconic buildings in the world. By leaning into this fact and Lorin's culture, we were able to develop a brand direction that connected marketing, HR, IT, and more.
The conclusion of the work empowered the Lorin team with research summaries, a creative direction, product reconciliation, a digital and growth strategy.
The conclusion of the work empowered the Lorin team with research summaries, a creative direction, product reconciliation, a digital and growth strategy.
Results
Our work together has given me and the team a very good perspective of how we need to approach building the parts and pieces of our marketing strategy. It was a necessary process, and I now have a lot more confidence in our direction.
Park Kersman
President, Lorin Industries