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Service Design

Customer loyalty is built one touchpoint at a time. Understanding and designing the character, sequence, and desired outcome of these interactions is critical for influencing behavior and fulfilling on your value proposition.

We map your current customer experiences, identify gaps and opportunities, and redefine new experiences to help achieve your strategic goals. We help you create experiences and define relationships between things: Products, services, users, organizations, environments. We focus on people and outcomes – the building blocks of designing for experiences.

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President of Peopledesign Kevin Budelmann is also Global VP of IxDA, the Interaction Design Association.

Journey maps
User research
Conversion strategies
Personas and workflows
Information architecture
Interaction design
UX design
Strategic prioritization
Digital products

Example Projects

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