X-Rite is a global color technology company. Its products are used to enhance color production workflows in printing, textiles, manufacturing, and more. X-Rite leadership hired Peopledesign when the company's growth through spinoffs and acquisitions had led to a disjointed brand – too many incongruent company names and logos, and not enough product differentiation.
Peopledesign helped reposition the company brand and consolidate its offerings into a cohesive whole. A relaunched brand promise and program allowed X-Rite to streamline and standardize its go-to-market approach. The company's growth later led the acquisition of color standards leader Pantone, to create the current firm, X-Rite Pantone.
Our work included the X-Rite brand identity, product positioning, product UX, its marketing website and communications programs.
The X-Rite identity was recognized by the ReBrand 100 Awards.