Strategic Brand Marketing

Strategy/Innovation
☼ Find and shape new value.

Peopledesign Innovation

☼ Positioning and Value Propositions

☼ Growth Opportunities

☼ Product Strategy

☼ Sustainability as Opportunity

Brand/Marketing
✩ Express value and purpose.

Peopledesign Branding

✩ Brand Strategy

✩ Brand Identity

✩ Brand Standards

✩ Marketing Programs

✩ Employer Branding

Customer/User Experience

➩ Deliver value through interactions.

Peopledesign CX

➩ Customer Journey Mapping

➩ Service Design

➩ Interaction Design

Need to start small?
Strategic Design Audits offer outside perspectives that help teams get started.

Case Studies

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ESI Work Gear

Repositioning a brand for growth.

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Haworth Fern

Launching a new global flagship product.

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Interface POP

Creating a program to shape customer demand.

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Wilsonart Engineered Surfaces

Repositioning a leading materials brand for growth.

Gp7

Georgia-Pacific Bleached Board

Repackaging a global paperboard manufacturer.

Kelley | Uustal

Relaunching a premium services brand.

GVSU Laker Effect

An integrated campaign for higher ed recruiting and development.

Amway eSpring

Consumer rebrand and global brand standards.

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Neurocore Rebrand

Re-envisioning a consumer health technology company.

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REP4 - Rapid Education Prototyping

Rethinking equity in education.

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Interface Digital

Digital innovation for a global sustainability leader.

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Herman Miller Marketing

Supporting a leading design and environments leader.

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GVSU Next is Now

Evolving an innovative education brand.

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Interface Hospitality

Launching a hospitality market brand.

Hon Inspired

HON Company Rebrand

Rebranding a mid-market furniture giant.

Herman Miller Retail

Relaunching a legacy brand.

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Macatawa Bank Rebrand

Rethinking the brand experience for a regional bank.

Amway Atmosphere

Global brand standards.

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Wilsonart Vertical Market Program

Repositioning a leading materials brand for growth.

Guilford of Maine Rebrand

Bridging long-term focus with right-now needs.

Michigan SBDC Customer Experience

Reimagining a business services delivery.

ArtPrize Brand Creation

Creating an identity for the world’s largest art prize.

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Herman Miller Healthcare

Marketing support for a leading healthcare furniture brand.

Applied Textiles Rebrand

Repackaging textile processing.

Lorin Card

Lorin Industries

Redefining a materials provider.

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KCAD Brand System

Recasting a higher education brand.

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Herman Miller Annual Reports

Setting new precedents in corporate communications.

Grand Rapids Art Museum Brand

A new identity for a new era.

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Bloomscape Brand Creation

Planting an online brand for healthy growth.

Uica

UICA Rebrand

Re-imagining an emergent brand.

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Gordon International

Aligning brand vision and image.

Cumberland

Cumberland Furniture Rebrand

Revitalizing a classic furniture brand.

Izzy

izzydesign brand

Supporting and growing an innovative brand.

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Indiana Furniture

Reimagining and repackaging a quality brand.

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USAI Lighting Rebrand

Focusing and relaunching a lighting technology innovator.

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Kuchar Studio Brand

Rebranding an interior design studio.

SitOnIt Seating

Relaunching a growing B2B furniture company.

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Inscape Rebrand

Relaunching a 100-year-old furniture brand.

Hoymiles Rebrand

Rebranding a clean energy company.

Need to start small?
Strategic Design Audits offer outside perspectives that help teams get started.

Contact us