Marketing for Lighting Brands

Lighting offers compelling opportunities for inspiration. While all built environment companies require inspiration and assurance, lighting designers, engineers, installers, and clients need more technical information. We help lighting companies balance specifier priorities. 

Award-winning LightFair presence

Experience with lighting companies.

USAI Lighting

"Very interesting product and well-worded advertisement."
-LD+A magazine

Case Study

Services:
Strategic Focus
Product Strategy
Digital Opportunities
Website Implementation
Marketing Collateral
Marketing Support
Strategy Workshop

Landscape Forms

“Peopledesign has talent, skill, experience, and expertise. Even more, they are great to work with. Peopledesign is a great partner, which is rare.”
- John Scott, VP Marketing

Case study

Services:
Brand Consulting
Digital Opportunities
Website Implementation
Marketing Support
Strategy Workshop

Vaxcel Lighting

Services:
Strategic Focus
Brand Identity
Product Branding
Campaign Strategy
Strategy Workshop

Herman Miller

Steelcase

2025 01 13 Thumbnail Graphics USAI 01
USAI Lighting

Relaunching a lighting technology innovator.
2025 02 01 Vaxcel Graphics 17
Vaxcel Lighting Rebrand

Refocusing and repackaging a retail lighting brand.

Insights

Peopledesign Positioning graphic
What is Positioning?

Five easy questions. Hard answers.
Wilsonart stills
Vertical Segment Marketing

Examples of vertical marketing programs for furniture, textiles, lighting, flooring, and other commercial design companies.
Scale
Too Many Products

New products can create energy or drag for your business. Create a system to invest wisely.