Peopledesign
The growth strategy firm for the built environment.

About Us
BE Growth Index
Our Book
Speaking

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Insights
Strategic thinking for built environment leaders.

Articles
Resources
Webinars
Podcast

 


Approach
How built environment companies grow, and how we help.

Strategy for Stalled Growth
Build for Growth
Growth in Motion
Growth Diagnostic

 

 

 

 

 

Marketing for Lighting Brands

Lighting offers compelling opportunities for inspiration. While all built environment companies require inspiration and assurance, lighting designers, engineers, installers, and clients need more technical information. We help lighting companies balance specifier priorities. 

Award-winning LightFair presence

Experience with lighting companies.


USAI Lighting

"Very interesting product and well-worded advertisement."
-LD+A magazine

Case Study

Services:
Strategic Focus
Product Strategy
Digital Opportunities
Website Implementation
Marketing Collateral
Marketing Support
Strategy Workshop


Landscape Forms

“Peopledesign has talent, skill, experience, and expertise. Even more, they are great to work with. Peopledesign is a great partner, which is rare.”
- John Scott, VP Marketing

Case study

Services:
Brand Consulting
Digital Opportunities
Website Implementation
Marketing Support
Strategy Workshop


Vaxcel Lighting

Services:
Strategic Focus
Brand Identity
Product Branding
Campaign Strategy
Strategy Workshop


Herman Miller

Steelcase

Insights