Landscape Forms Website
Landscape Forms Website
The collaboration began with an extensive discovery process involving key stakeholders from Landscape Forms and their clients. Through these sessions, Peopledesign identified the primary objectives for the website redesign: streamline the user experience, simplify the information architecture, and make the website a powerful tool for both customers and the internal marketing team.
We restructured the website’s information architecture to create a clear hierarchy and intuitive navigation, making it easier for users to find what they needed quickly. The work included organizing product pages to provide detailed, easy-to-navigate information and implementing a visualizer to enhance customer engagement. Additionally, Peopledesign integrated features such as customer accounts, allowing users to save product configurations and project details for future reference.
By improving back-end functionality, Peopledesign ensured that the marketing team at Landscape Forms could easily update the site with new content, maintaining relevance and timeliness without requiring extensive technical support.
The new website resulted in a significantly improved user experience. Customers found it easier to navigate the site, locate products, and progress through the digital specification process. Adding tools such as the product visualizer and personalized accounts further engaged customers, allowing them to easily save and revisit their project configurations.
Internally, the marketing team gained the ability to quickly and effortlessly update the site, keeping content fresh and aligned with evolving marketing goals. This agility allowed Landscape Forms to better align its digital presence with its sales strategies, ultimately enhancing its brand’s standing in the marketplace.
The redesigned site reinforced Landscape Forms’ position as an industry leader. Its modern, visually appealing, and user-friendly design made the website a central asset in building stronger customer relationships and supporting the company’s long-term business goals.
John Scott, VP Marketing