Landscape Forms Website

Challenge
Approach
Solution
Results

Landscape Forms, a leading designer and manufacturer of premium outdoor site furniture, lighting, and structures, faced a growing need to modernize its digital presence. With the rise of online interactions in the business-to-business market, customers demanded faster access to more information and a seamless digital experience.

The company’s previous website struggled to meet these expectations, limiting its ability to fully support sales and marketing strategies and diminishing the overall customer experience. Additionally, the marketing team needed a more flexible platform that allowed them to update content easily and ensure it remained relevant.

Services
Strategy Workshop
Digital Alignment
UX Design
Interaction Design
Websites

The collaboration began with an extensive discovery process involving key stakeholders from Landscape Forms and their clients. Through these sessions, Peopledesign identified the primary objectives for the website redesign: streamline the user experience, simplify the information architecture, and make the website a powerful tool for both customers and the internal marketing team.

We restructured the website’s information architecture to create a clear hierarchy and intuitive navigation, making it easier for users to find what they needed quickly. The work included organizing product pages to provide detailed, easy-to-navigate information and implementing a visualizer to enhance customer engagement. Additionally, Peopledesign integrated features such as customer accounts, allowing users to save product configurations and project details for future reference.

By improving back-end functionality, Peopledesign ensured that the marketing team at Landscape Forms could easily update the site with new content, maintaining relevance and timeliness without requiring extensive technical support.

The new Landscape Forms website reflects their brand position and offers many new features for their audience, landscape architects, and internal users.

A rich product experience allows for slide shows, 3D visualization, and file downloads.

Site users can save favorite products, images, and files and assign them to design projects.

The new website resulted in a significantly improved user experience. Customers found it easier to navigate the site, locate products, and progress through the digital specification process. Adding tools such as the product visualizer and personalized accounts further engaged customers, allowing them to easily save and revisit their project configurations.

Internally, the marketing team gained the ability to quickly and effortlessly update the site, keeping content fresh and aligned with evolving marketing goals. This agility allowed Landscape Forms to better align its digital presence with its sales strategies, ultimately enhancing its brand’s standing in the marketplace.

The redesigned site reinforced Landscape Forms’ position as an industry leader. Its modern, visually appealing, and user-friendly design made the website a central asset in building stronger customer relationships and supporting the company’s long-term business goals.

“Peopledesign has talent, skill, experience, and expertise. Even more, they are great to work with. Peopledesign is a great partner, which is rare.”

John Scott, VP Marketing