Brand Building

Building Brands
Simply put, a brand is the combined perception of what people think about your company, product, or service. Building brands is not a one-time event. It's a journey.

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Brand Meaning

Brands are about perception, communication, aspiration, and identity.
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Brand Psychology

Brands are about what people think.
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Brand Love

People love brands—and love to hate brands.
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Too Many Brands

Don't have too many characters in your brand story.
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Meaningful Engagement

Our integrated approach helps you connect the dots.
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Brand Forward

Brand meaning and customer experience are foundational for brand platforms.
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Brand Evolution

Change is inevitable, but the rate of change for a brand is a strategic choice.
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Sustainable Brands

What is a sustainable brand?
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Creating Brand Standards

Creating actionable brand standards.
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Challenger Brands

Brands that challenge increase awareness.
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The Brand Bermuda Triangle

Bridging the gap between sales, marketing, and IT.
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Employer Branding

Attract and retain talent with a meaningful brand.
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Digital Strategies for B2B Brands

Implementing a strong digital strategy can supplement your sales and marketing teams.
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Your Inner Brand

Was Carl Jung an expert in branding?
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Branded Environments

​Impressive-looking facilities, from factories to offices, have been points of pride and vehicles for sales assurance for corporate owners and their customers.​
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Brand and Customer Identity

Six stages to link your brand identity to your customer.
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Authentic Brand Engagement

Driving brand engagement by authentic interactions.
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Brand is Not a Garnish

Lipstick doesn’t go on pigs, and brand is not a garnish.
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Regional Branding

Can the branding principles that apply to organizations also apply to place?
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Nonverbal Branding

Backing up your claim with more than words.
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What is Employer Branding?

Internal branding for talent-driven growth.
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Change and Choice

Change can be hard to see. New lenses are needed to chart the course for a new era.
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Creating the New

Creative processes are predictably unpredictable.
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New Problems

The character of your problem should define your approach.
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Transformation and Identity

​Leaders lead by confidently taking a bold steps.
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Make Research Actionable

Avoiding the gap between insights and application.
Brand Identity Essentials
Brand Identity Essentials
Our book is available in six languages. Now in its second edition.

“A model for clarity in a field that rarely has any.”
 

Buy Brand Identity Essentials on Amazon

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