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Building BrandsSimply put, a brand is the combined perception of what people think about your company, product, or service. Building brands is not a one-time event. It's a journey.
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Brands are about perception, communication, aspiration, and identity.
Brands are about what people think.
People love brands—and love to hate brands.
Don't have too many characters in your brand story.
Our integrated approach helps you connect the dots.
Brand meaning and customer experience are foundational for brand platforms.
Change is inevitable, but the rate of change for a brand is a strategic choice.
What is a sustainable brand?
Creating actionable brand standards.
Brands that challenge increase awareness.
Bridging the gap between sales, marketing, and IT.
Attract and retain talent with a meaningful brand.
Implementing a strong digital strategy can supplement your sales and marketing teams.
Was Carl Jung an expert in branding?
Impressive-looking facilities, from factories to offices, have been points of pride and vehicles for sales assurance for corporate owners and their customers.
Six stages to link your brand identity to your customer.
Driving brand engagement by authentic interactions.
Lipstick doesn’t go on pigs, and brand is not a garnish.
Can the branding principles that apply to organizations also apply to place?
Backing up your claim with more than words.
Internal branding for talent-driven growth.
Change can be hard to see. New lenses are needed to chart the course for a new era.
Creative processes are predictably unpredictable.
The character of your problem should define your approach.
Leaders lead by confidently taking a bold steps.
Avoiding the gap between insights and application.