Tools and Frameworks

Peopledesign
The growth strategy firm for the built environment.

About Us
Our Book
Speaking

Work
Growth outcomes for built environment brands.

Furniture
Lighting
Textiles/Upholstery
Flooring/Carpet
Building Materials
AE Firms
Dealers

Approach
How built environment companies grow, and how we help.

How we help
Growth Diagnostic

Insights
Strategic thinking for built environment leaders.

BE Growth Index
Webinars
Frameworks and tools
Podcast
All articles

The built environment’s strategic challenges are specific. These tools and frameworks are built around them.

Fresh thinking, every month.

Download: PDP Playbook

Research-backed UX guidelines for contract furniture, textiles, lighting, and materials manufacturers. Analysis of 105 built environment PDPs. Free download.

Download: 2025 Foundations Growth Survey

The 2025 independent annual benchmark tracking the strategic health of built environment manufacturers.

Video/Download: The Right Message

How sales and marketing leaders move beyond surface-level claims

Video/Download: Budgeting for Growth

Creating effective marketing budgets for built environment brands.

Download: Marketing Funnel Stages

Download a framework for planning marketing tactics.

Download: Future of Work

Complete this form to download a PDF version of our article.

Download: A&D Product Imagery Guide

Complete this form to download a PDF version of our article.

Download: Positioning Guide

Key strategic questions that are easy to ask but hard to answer.

Download: Brand Identity Framework

Download the framework from the book Brand Identity Essentials.

Download: 25 Lenses for Experience Design

Customer Experience Management

Download: Meaningful Engagement Framework

The ME Framework helps you connect dots between purpose and brand.