Building Materials

Materials can be complicated to bring to market because they often have diverse buyers and specifiers. Selling materials, from OEM relationships to retail, requires nuance and finesse. We help materials brands build brands of choice and enable growth.

Experience with materials companies.

Wilsonart

Peopledesign’s work increased sales, and its efforts were foundational for the brand. They were genuine partners who facilitated buttoned-up, professional, and flexible communication. Their team was smart and accommodating, and their detailed approach ensured transparency throughout the process.
- Keith Sherman, VP Marketing

Case: Brand Positioning
Case: Vertical Market Program

Services:
Strategic Focus
Vertical Market Focus
Marketing Assets
Marketing Content
Website Implementation
Marketing Collateral

Lorin Industries

"The team at Peopledesign made it easy for all of us. There has been a continuous increase in web traffic and inquiries resulting in more projects. They were supportive and accommodating and worked hard to understand the company both internally and externally."
- Park Kersman, President

Case Study

Services:
Business Strategy
Product Strategy
Brand Identity
Digital Opportunities
Strategy Workshop

Georgia-Pacific

Case Study

Services:
Brand Positioning
Product Strategy
Brand Identity
Digital Opportunities
Marketing Assets
Marketing Collateral

Forbo

JSJ Manufacturing

Elite Glass

Asahi Kasei