Flooring and Carpet

Flooring and Carpet brands are too often overlooked, but the opportunities are great. The critical base layer of any built environment can provide branding and wayfinding and set the tone for the built environment. We help flooring and carpet companies find ways to differentiate from competitors and activate specifiers.

Experience with flooring and carpet companies.

Interface

Digital

"At Interface, Peopledesign is not just another agency. They're our partner."
- Mandy Nolen, Director of Interactive Marketing

Case: Website Presence

Services:
Strategic Focus
Vertical Market Focus
Product Strategy
Service Strategy
Digital Opportunities
Website Implementation
Campaigns
Marketing Support
Strategy Workshop

Segment Marketing

Interface Hospitality sales increased by 40% within two years of the rebranding.

Case: Hospitality Marketing

Services:
Segment Focus
Brand Identity
Product Portfolio Strategy
Brand Architecture
Brand Expression
Brand Standards
Brand Asset Libraries
Customer Decision Journeys
Digital Opportunities
Go-to-Market Strategy
Marketing Collateral
Campaigns

Product Activation

Program sales were up 17% over non-program products within a year of program launch.

Case: Product Activation

Services:
Brand Consulting
Digital Opportunities
Website Implementation
Customer Decision Journeys
Digital Opportunities
Go-to-Market Strategy
Campaigns
Strategy Workshop

Herman Miller

Haworth

Forbo

Insights

What is Market Positioning?

Five easy questions. Hard answers.

Vertical Segment Marketing

Examples of vertical marketing programs for furniture, textiles, lighting, flooring, and other commercial design companies.

Too Many Products

New products can create energy or drag for your business. Create a system to invest wisely.

Flooring and Carpet Marketing

What is Market Positioning?

Vertical Segment Marketing

Too Many Products