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Grand Rapids, MI 49503 USA
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The Industrial Mindset
The Industrial Mindset

Solving today's new problems for people requires a different mindset.
Experiences, Large and Small
Experiences, Large and Small

Layers of experience, from macro to micro, are on the same continuum.
Unbundling Education
Unbundling Education

For many institutions, it is time to rethink the overall value proposition of education.
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Brand Identity Essentials by Kevin Budelmann and Yang Kim
Brand Identity Essentials
Our book, Brand Identity Essentials, lays a foundation for brand building, defining the tools and illustrating the construction of strong brands through examples of world-class design. This book is a guide for leaders, managers, and makers who build brands.
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