Peopledesign
The growth strategy firm for the built environment.

About Us
Our Book
Speaking

Contact Us

 

Approach
How built environment companies grow, and how we help.

How we help
Growth Diagnostic

 

Insights
Strategic thinking for built environment leaders.

BE Growth Index
Webinars
Frameworks and tools
Podcast
All articles

 

 

 

 

 

Contract Furniture Marketing

Commercial Furniture mirrors the evolution of knowledge work. A complex industry of manufacturers, sellers, specifiers, designers, and users faces new challenges and opportunities through technology, materiality, and sustainability. We help furniture companies navigate change and grow.

We have broad experience helping contract furniture companies grow from startups to majors.







2025 06 27 Spec CS Graphics 9 1
Spec Furniture

Spec Furniture grew into its name.
2025 07 01 ERG Logo
ERG International

Repositioned for A&D specification.
2024 06 26 GRC Web Graphics 3
Grand Rapids Chair Rebrand

A legacy seating brand found what made it worth specifying.
2025 01 13 Thumbnail Landscape Forms 1
Landscape Forms Website

A new digital experience for an industry leader.
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ESI Work Gear

A defensible position in a crowded market.
2025 01 28 Bio Fit Web Graphics 15
BioFit

A tighter strategy for a niche furniture company.
2025 02 02 Wilsonart Web Graphics 2
Wilsonart Traceless Campaign

New product positioning and campaign.
Gordon graphics gordon
Gordon International

Aligning brand vision and image.
2025 01 28 Highmark Web Graphics 1
Highmark Seating

Highmark got clear on who it was for, and how to reach them.
2025 01 29 Haworth Soji Web Graphics 1
Haworth Soji

A new photo library for a critical seating product.
Haworth8
Haworth Fern

Launching a new global flagship product.
Wilsonart 01 Thumbnail
Wilsonart Engineered Surfaces

Repositioning a leading materials brand for growth.
Hon Inspired
HON Rebrand

Rebranding a mid-market furniture giant.
11 20 Interface Play Page 01
Interface Digital

Digital innovation for a global sustainability leader.
HM Retail 01
Herman Miller Retail

Relaunching a legacy brand.
Pop Thumbnail V2
Interface POP

Creating a program to shape customer demand.
Wilsonart Thumbnail 02
Wilsonart Vertical Market Program

Repositioning a leading materials brand for growth.
Dyf Graphics 06
Interface Hospitality

Launching a hospitality market brand.
HM See 04
Herman Miller Marketing

Supporting a leading design and environments leader.
HM Healthcare 03 thumbnail
Herman Miller Healthcare

Marketing support for a leading healthcare furniture brand.
Hm Annual Reports Thumbnail
Herman Miller Annual Reports

Setting new precedents in corporate communications.
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Applied Textiles Rebrand

Repackaging textile processing.
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Guilford of Maine

A textiles brand aligned its long-term vision with immediate market pressure.
Cumberland Thumbnail
Cumberland Furniture Rebrand

Revitalizing a classic brand for a changing dealer channel.
2025 01 13 Thumbnail Graphics izzy
izzydesign

Growing an innovative brand.
Indiana Furniture graphics all in
Indiana Furniture

Reimagining and repackaging a quality brand.
2025 01 13 Thumbnail Graphics SOI
SitOnIt Seating

Relaunching a growing mid-marketing seating brand.
Inscape Graphics 08
Inscape Rebrand

Relaunching a 100-year-old furniture brand.

Peopledesign
The growth strategy firm for the built environment.

About Us
Our Book
Speaking

 

 

Approach
How built environment companies grow, and how we help.

How we help
Growth Diagnostic

Insights
Strategic thinking for built environment leaders.

BE Growth Index
Webinars
Frameworks and tools
Podcast
All articles