BioFit

Peopledesign
The growth strategy firm for the built environment.

About Us
Our Book
Speaking

Work
Growth outcomes for built environment brands.

Furniture
Lighting
Textiles/Upholstery
Flooring/Carpet
Building Materials
AE Firms
Dealers

Approach
How built environment companies grow, and how we help.

How we help
Growth Diagnostic

Insights
Strategic thinking for built environment leaders.

BE Growth Index
Webinars
Frameworks and tools
Podcast
All articles

BioFit, a 75-year-old industrial furniture products provider, hired Peopledesign to refocus the company in a competitive marketplace.

We worked with BioFit leadership to create a new strategic position, product strategy, brand identity, and marketing direction. We managed the new program, including the company website, photography, sales literature, advertising, and tradeshows, through the brand's reintroduction.