BioFit Rebrand
BioFit
BioFit, a 75-year-old industrial furniture products provider, hired Peopledesign to refocus the company in a competitive marketplace.
We worked with BioFit leadership to create a new strategic position, product strategy, brand identity, and marketing direction. We managed the new program, including the company website, photography, sales literature, advertising, and tradeshows, through the brand's reintroduction.
The new program provided a clearer strategic focus for the internal team and renewed awareness of the BioFit brand in the marketplace.