Home | Peopledesign

Peopledesign

Strategic brand marketing for commercial furniture and related industries.

Global product launch

Rethinking a niche brand

Repositioning for growth

“While President at ESI, I worked with Peopledesign on a rebranding project, which would entail objective and subjective research with all the major constituents inside and outside the company. Through their holistic process, we were able to rebrand from a marketing perspective and also reset our strategy. This reset created expansion into new product categories, new market segments, and new integration of tools to simplify the customer experience.

This was my third engagement with Peopledesign at my third company. The results once again speak for themselves with a 40% growth rate following the first major adoptions of the strategies. ESI continues to work with Peopledesign on continuing phases of the project, expecting continued success!”

Mark Rhoades
President
Fellowes Contract

“The time we spent with Peopledesign was like going through a doorway. We are fundamentally different today as a result, and we have come to appreciate more and more just how much you packed into the toolkit you presented us.”

Peter Spalding
President & CEO
Gordon International

“We continue to drive the marketing strategy that you and your team helped us build. It is great to see that the market is excited about our new brand.”

Park Kersman
President
Lorin Industries

“Peopledesign has been an invaluable partner. They are able to challenge our thinking in a productive way and encourage us to look at an ever-bigger picture.”

Lois Maassen
VP Integrated Marketing
Herman Miller

“The Laker Effect program is overwhelmingly popular with all constituencies, and we owe that success to your leadership and expertise.”

Nancy French
Senior Director of Communications
GVSU

Insights