Home | Peopledesign

Peopledesign
Strategic growth for built environment companies.

Global product launch

“Through Peopledesign’s holistic process, we could rebrand from a marketing perspective and reset our strategy. We reported a 40% growth rate following the first major adoptions of the strategies.”

Mark Rhoades
President, Fellowes Contract

Rethinking a niche brand

“The time we spent with Peopledesign was like going through a doorway. We are fundamentally different today as a result, and we have come to appreciate more and more just how much you packed into the toolkit you presented us.”

Peter Spalding
President & CEO, Gordon International

Repositioning for growth

“Peopledesign has been an invaluable partner. They productively challenge our thinking and encourage us to look at an ever-bigger picture.”

Lois Maassen
VP Integrated Marketing, Herman Miller

Shaping demand

“Peopledesign is disciplined in how they question, learn, prioritize, and lead a dynamic brand to find its voice. They are methodical, and it pays off. Together, we made it clear that Wilsonart not only delivers great products, it knows when and how to share its value with the A&D community.”

Keith Sherman
VP Marketing, Wilsonart

Business Strategy
Make decisions about your company’s future.

Is your positioning future-focused?
What is your product strategy? `
Is your team aligned?
Are you ready for the hybrid workplace?
Are you ready for digital transformation?
Is sustainability affecting your offering?
What is your plan for innovation?

Brand Identity
Define what you mean to your customers.

Is your brand message compelling?
Is your brand aligned with your strategy?
Do you have effective brand standards?
Do you have a brand asset library/strategy? Does your brand resonate with A&D?
Do you stand out in a crowded trade show?
Do your reps/dealers understand your value?

Marketing Programs
Activate your frontline interactions.

What is your go-to-market approach?
Is your customer experience optimized?
How are you leveraging technology?
Do you have coordinated campaigns?
Do you effectively engage the A&D?
Do reps/dealers represent your brand?
Are you maximizing trade show investments?

We can help.