Brand Identity Essentials
100 Principles for Building Brands
A lot has been written about brands, but brand builders often lack the structure and approach to make a difference.
“A model for clarity in a field that rarely has any.”
– Ralph Caplan, Author of By Design
Brand Identity Essentials lays a foundation for brand building, defining the tools and illustrating the construction of strong brands through examples of world-class design. Making a brand great is easier said than done. This book is a guide for leaders, managers, and makers who build brands.
A one-stop reference for connecting design elements to strategic branding concepts. It can be hard to know where to begin to address the complexity of customer experience, but a recipe can help. We’ve built a model for thinking about brand building that can help you make decisions and create systems.
For brand managers
Brand management checklists for basics, application, and strategic thinking. Brand audits provide a way to think about and collaborate on brand decision making. Use these tools to conduct brand reviews, frame improvements, and empower teams.
Fundamentals of brand building from aesthetics to strategy. This class curriculum offers a scaffolding for brand building. Students are exposed to building blocks for branding, how to align aesthetic choices with strategy, and build robust brand programs.