Brand Identity Essentials
Ralph Caplan, Author of By Design and The Design of Herman Miller.
Brand Identity Essentials lays a foundation for brand building, defining the tools and illustrating the construction of strong brands through examples of world-class design. Making a brand great is easier said than done. This book is a guide for leaders, managers, and makers who build brands.
For Brand Managers
Brand management checklists for basics, application, and strategic thinking. Brand audits provide a way to think about and collaborate on brand decision making. Use these tools to conduct brand reviews, frame improvements, and empower teams.
Fundamentals of brand building from aesthetics to strategy. This class curriculum offers a scaffolding for brand building. Students are exposed to building blocks for branding, how to align aesthetic choices with strategy, and build robust brand programs.
A one-stop reference for connecting design elements to strategic branding concepts. It can be hard to know where to begin to address the complexity of customer experience, but a recipe can help. We’ve built a model for thinking about brand building that can help you make decisions and create systems.