Brand Identity Essentials

Brand Identity Essentials
Our book is available in six languages and is in its second edition.

Kevin Budelmann

President and co-founder of Peopledesign
Kevin oversees our strategic direction and as designer, strategist, and change catalyst. His work in business, brand, and service design spans 30 years.

In addition to working with over a hundred companies at Peopledesign, Kevin co-wrote Brand Identity Essentials, a book for brand designers and educators worldwide, now in its second edition. He is an adjunct professor at Northwestern University and regularly conducts workshops and speaks on strategy and design at various universities, industry conferences, and client events.
Kevin Budelmann of Peopledesign
Kevin has focused on building brands since his first job at Herman Miller, the iconic global design brand based in Michigan. Kevin has been interested in the overlap of business and brand building from early in his career, as a consultant and writing a book on brand-building, later earning a masters degree from IIT Institute of Design in design-led innovation (design thinking).

Kevin has been on the forefront of design for technology starting with his undergraduate degree from Carnegie Mellon in Pittsburgh. There he was among the winners of an international competition sponsored by Apple about mobile computing. In the last few years, Kevin also served as the president of IxDA, the Interaction Design Association, a global group of professionals from six continents, holding events in North America, Latin America, and Europe.