About Peopledesign
At Peopledesign, we help companies change.
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Jake Himmelspach
Strategy Director
Jake is our lead researcher and strategist. He applies human-centered design methods to help companies develop growth strategies.
Ted Bingham
Account Manager
Ted guides our client relationships for mutual success. His teaching and customer service background helps us stay aligned with our clients and their strategy.
Chas Appleby
Creative Director
Chas leads our creative solutions. With a background in design and business, he empowers teams to create innovative answers to strategic questions.
Kevin Budelmann
President and co-founder
Kevin oversees the firm's strategic direction and helps manage client relationships as a designer, strategist, and change catalyst. He advises, teaches, writes, and speaks about strategic design in various organizations.
Yang Kim
Executive Creative Director and co-founder
Yang's peers have recognized her work for its clarity, distinctiveness, humanity, and charm. Her no-nonsense style, wit, and devotion to her work have earned her long-standing client relationships.
AIGA
American Corporate Identity
Communication Arts
Communicator Awards
Critique magazine
Grand Design: USA
Graphis →
How magazine
Print magazine
ReBrand 100
Step: Inside Design magazine
The American Center for Design
The Creativity Annual
The New York Art Directors Club
W3 Awards
Webby Awards
Many regional competitions...
Our book is available in six languages and is in its second edition.
– Ralph Caplan
Introduction | 100 Principles for Building Brands
Download Brand Framework | Brand Audit Template | Course Curriculum