People. Design.

An office of user-centeredness and collaboration.
Peopledesign is a nationally recognized strategic design services firm. As passionate advocates for people, we help leaders keep organizations stay balanced through user-centered research, business strategy, and human-centered design. Our goal is to create meaningful experiences.


Kevin oversees the firm's strategic direction and helps manage client relationships as designer, strategist, and change catalyst. He advises, teaches, writes, and speaks about strategic design in a variety of organizations.


Yang Kim
Vice President/Creative Director

As co-founder and creative director, Yang oversees the firm's creative direction. Her work has been recognized by her peers for its clarity, distinctiveness, humanity, and charm. Her no-nonsense style, wit, and devotion to her work have earned her long-standing relationships with clients.


Jake Himmelspach
Partner/Strategy Director

Jake is our lead researcher and strategist. From Fortune 500s to locally-owned businesses, Jake applies human-centered design methods to help companies develop strategies for growth.



Since 1997, Peopledesign has been helping organizations become more user-centered and meaningful to their customers by helping shape value propositions, brand perception, and the customer experience. Read our story.

Here are a few of the organizations that have asked us to speak, teach, jury competitions, serve on boards, host events, conduct workshops, and more.

AIGA Professional Association for Design
American Marketing Association
APDF Association of Professional Design Firms
Aquinas College
ADC Metro Washington
Ferris State University
Grand Valley State University
IIT Institute of Design
IxDA Interaction Design Association
Metropolis Magazine
Mexican National Design Conference
Michigan SBDC
Michigan Bankers Association
Northwestern University
PDMA Product Development and Management Association
PRSA Counselors Academy
RGD Canada
SEGD Business Summit
University of Michigan
Read about our book, ask us to speak  at your next event, or explore other ways to connect.