Commercial Furniture Marketing

Peopledesign has deep expertise in helping companies that support the built environment. We help you define market opportunities, refine value propositions, rebrand, rethink market programs, and reimagine your customer experience.

Commercial Furniture
Strategy
Segmentation
Marketing
Experience
Results

Strategic Focus and Growth

Positioning and Value Propositions

Making the right decisions for the future of your business.

Product Strategy

Examples of product strategy for furniture, textiles, lighting, flooring, and other commercial design companies.

A&D Strategy

Examples of A&D research for furniture, textiles, lighting, flooring, and other commercial design companies.

Sustainability as Opportunity

Tell a better story and drive real change.

Brand Strategy

Time to get serious about your brand.

Customer Experience

Activate and deliver value.

Digital Alignment

Leveraging new technology in customer experience.

Strategy Workshops

Collect, evolve, and share information.

Segment Marketing

Vertical Segment Marketing

Examples of vertical marketing programs for furniture, textiles, lighting, flooring, and other commercial design companies.

Hospitality Furniture Marketing

Peopledesign helps hospitality furniture brands grow.

Education Furniture Marketing

Peopledesign helps education furniture brands grow.

Healthcare Furniture Marketing

Peopledesign helps healthcare furniture brands grow.

Integrated Marketing

Office Furniture Marketing

Peopledesign is the only brand, marketing, and customer experience agency focused on marketing office furniture.

Textiles Marketing

Peopledesign helps textile brands grow.

Building Materials Marketing

Peopledesign helps materials brands grow.

Commercial Lighting

Strategic brand marketing case studies for commercial lighting companies.

Product Launches

Launches major initiatives and product updates.

Global Marketing Programs

Marketing programs for global teams.

Commercial Furniture Branding

Rethinking commercial furniture brands.

Commercial Furniture Websites

Websites for inspiration, specification, and suppport.

Commercial Furniture Advertising

Campaigns designed to inspire and convert.

Furniture Trade Shows

Creating opportunities for differentiation.

From majors to startups, we have broad experience helping contract furniture companies grow.

ESI Work Gear

Repositioning a furniture brand for growth.

Haworth Fern

Launching a new global flagship product.

Wilsonart Engineered Surfaces

Repositioning a leading materials brand for growth.

Wilsonart Vertical Market Program

Repositioning a leading materials brand for growth.

HON Company Rebrand

Rebranding a mid-market furniture giant.

Herman Miller Retail

Relaunching a legacy brand.

Interface POP

Creating a program to shape customer demand.

Interface Hospitality

Launching a hospitality market brand.

Interface Digital

Digital innovation for a global sustainability leader.

Herman Miller Marketing

Supporting a leading design and environments leader.

Herman Miller Healthcare

Marketing support for a leading healthcare furniture brand.

Herman Miller Annual Reports

Setting new precedents in corporate communications.

Lorin Industries

Redefining a materials provider.

Applied Textiles Rebrand

Repackaging textile processing.

Guilford of Maine Rebrand

Bridging long-term focus with right-now needs.

Gordon International

Aligning brand vision and image.

Cumberland Furniture Rebrand

Revitalizing a classic furniture brand.

izzydesign brand

Supporting and growing an innovative brand.

Indiana Furniture

Reimagining and repackaging a quality brand.

USAI Lighting Rebrand

Focusing and relaunching a lighting technology innovator.

SitOnIt Seating

Relaunching a growing B2B furniture company.

Results

“While President at ESI, I had the opportunity to work with Peopledesign on a rebranding project, which would entail objective and subjective, research with all the major constituents inside and outside the company. Through their holistic process, we were able to rebrand from a marketing perspective, but also, reset our strategy. This reset created expansion into new product categories, new market segments, and new integration of tools to simplify the customer experience.

“This was my third engagement with Peopledesign at my third company. The results once again speak for themselves with a 40% growth rate following the first major adoptions of the strategies. ESI continues to work with Peopledesign on continuing phases of the project, expecting continued success!”

Mark Rhoades
President
Fellowes Contract

“Peopledesign has been an invaluable partner. They are able to challenge our thinking in a productive way and encourage us to look at an ever-bigger picture.”

Lois Maassen
VP Integrated Marketing
Herman Miller

“Peopledesign is extremely strategic, creative, and organized. Unfortunately, you don’t often see agencies excel in all three of these areas.”

Tracy Harrison
Senior Project Lead
Haworth

“Wilsonart benefited greatly from Peopledesign's depth in research, tissue sessions, creative development, and execution. They are methodical and it pays off.”

Keith Sherman
Marketing Director
Wilsonart

“Peopledesign has been a key strategic partner. We rely on them to challenge us, provide creative solutions, and develop solutions in a fast-paced environment.”

Tim Smith
VP Environments
The HON Company

“The time we spent with Peopledesign was like going through a doorway. We are fundamentally different today as a result, and we have come to appreciate more and more just how much you packed into the toolkit you presented us.”

Peter Spalding
President & CEO
Gordon International

“We continue to drive the marketing strategy that you and your team helped us build. It is great to see that the market is excited about our new brand.”

Park Kersman
President
Lorin Industries

Commercial Furniture Marketing