Built Environments

We help Built Environment Companies adapt to change by focusing and aligning their business, brand, and marketing for strategic growth.

Resources
Future of Work
A&D Images Guide
Positioning Guide

Furniture

Strategic growth for contract furniture companies.

Lighting

Peopledesign helps lighting brands grow.

Textiles

Peopledesign helps textile brands grow.

Flooring and Carpet

Peopledesign helps flooring and carpet companies grow.

Building Materials

Peopledesign helps building materials brands grow.

Architecture and Engineering

Peopledesign helps AE firms grow.

Let’s talk

Business Strategy
Is your positioning clear and future-focused?
What is your product strategy?
Is your team aligned?

Brand Identity
Is your brand message compelling?
Is your brand expression aligned with your strategy?
Do you have practical brand standards?
Do you have a brand asset library/strategy?

Marketing Programs
What is your go-to-market approach?
Have you optimized your customer experience?
What is the state of your website/digital presence?
What is your approach to activations/campaigns?

Segment Marketing

Targeting Market Segments in Commercial Interiors

Digital Transformation

Leveraging technology for innovation.

Sustainability as Opportunity

Tell a better story and drive real change.

Strategic Growth Survey

Our groundbreaking study helps built environments companies grow.

Projects

Landscape Forms Website

A new digital experience for an industry leader.

GMB Rebrand

Revitalizing an AE brand.

Grand Rapids Chair Rebrand

Revitalizing a legacy brand.

ESI Work Gear

Repositioning a furniture brand for growth.

Haworth Fern

Launching a new global flagship product.

Wilsonart Engineered Surfaces

Repositioning a leading materials brand for growth.

Wilsonart Vertical Market Program

Repositioning a leading materials brand for growth.

HON Company Rebrand

Rebranding a mid-market furniture giant.

Herman Miller Retail

Relaunching a legacy brand.

Interface POP

Creating a program to shape customer demand.

Interface Hospitality

Launching a hospitality market brand.

Interface Digital

Digital innovation for a global sustainability leader.

Herman Miller Marketing

Supporting a leading design and environments leader.

Herman Miller Healthcare

Marketing support for a leading healthcare furniture brand.

Herman Miller Annual Reports

Setting new precedents in corporate communications.

Lorin Industries

Redefining a materials provider.

Applied Textiles Rebrand

Repackaging textile processing.

Guilford of Maine Rebrand

Bridging long-term focus with right-now needs.

Gordon International

Aligning brand vision and image.

Cumberland Furniture Rebrand

Revitalizing a classic furniture brand.

izzydesign

Growing an innovative brand.

Indiana Furniture

Reimagining and repackaging a quality brand.

USAI Lighting

Relaunching a lighting technology innovator.

SitOnIt Seating

Relaunching a growing mid-marketing seating brand.

Kuchar Studio Brand

Rebranding an interior design studio.

Inscape Rebrand

Relaunching a 100-year-old furniture brand.

Herman MIller Digital

We were Herman Miller's digital agency for ten years in the early days of the web.

BioFit

A tighter strategy for a niche furniture company.

Wilsonart Traceless Campaign

New product positioning and campaign.

Highmark Seating

A tighter position and message for a seating provider.

Haworth Soji

A new photo library for a critical seating product.

Testimonials

“While President at ESI, I had the opportunity to work with Peopledesign on a rebranding project, which would entail objective and subjective, research with all the major constituents inside and outside the company. Through their holistic process, we were able to rebrand from a marketing perspective, but also, reset our strategy. This reset created expansion into new product categories, new market segments, and new integration of tools to simplify the customer experience.

“This was my third engagement with Peopledesign at my third company. The results once again speak for themselves with a 40% growth rate following the first major adoptions of the strategies. ESI continues to work with Peopledesign on continuing phases of the project, expecting continued success!”

Mark Rhoades
President
Fellowes Contract

“Peopledesign has been an invaluable partner. They are able to challenge our thinking in a productive way and encourage us to look at an ever-bigger picture.”

Lois Maassen
VP Integrated Marketing
Herman Miller

“Peopledesign is extremely strategic, creative, and organized. Unfortunately, you don’t often see agencies excel in all three of these areas.”

Tracy Harrison
Senior Project Lead
Haworth

“Wilsonart benefited greatly from Peopledesign's depth in research, tissue sessions, creative development, and execution. They are methodical and it pays off.”

Keith Sherman
Marketing Director
Wilsonart

“Peopledesign has been a key strategic partner. We rely on them to challenge us, provide creative solutions, and develop solutions in a fast-paced environment.”

Tim Smith
VP Environments
The HON Company

“The time we spent with Peopledesign was like going through a doorway. We are fundamentally different today as a result, and we have come to appreciate more and more just how much you packed into the toolkit you presented us.”

Peter Spalding
President & CEO
Gordon International

“We continue to drive the marketing strategy that you and your team helped us build. It is great to see that the market is excited about our new brand.”

Park Kersman
President
Lorin Industries

The Built Environment