Innovation

Peopledesign Innovation

Strategy, Research, Innovation
Finding and shaping new value.

Brand

Peopledesign Branding

Brand and Marketing
Expressing value and purpose.

CX/UX

Peopledesign CX

Customer and User Experience
Delivering value through interfaces and interactions.

The Built Environment

Peopledesign Commercial Design

Commercial Design
We have unique expertise with built environment companies.


Herman Miller Retail

Relaunching a legacy brand.
Herman Miller is a classic mid-century modern furniture brand with iconic home products from designers like Charles Eames and George Nelson. However, by the 1980s, the company had focused all its energy on B2B commercial sales. Peopledesign founders started their careers at Herman Miller. As Peopledesign, we helped to relaunch the brand for a retail audience for the first time in decades. Today, Herman Miller has an extensive retail offering, having acquired retailer DWR, its biggest mid-century rival Knoll, and several other brands, together known as MillerKnoll. Our work with the design leader spanned several years and initiatives, helping to create the foundations of the retail brand today.
Herman Miller Retail
Herman Miller
Herman Miller Retail
Herman Miller Retail
Herman Miller
Herman Miller
Herman Miller
Herman Miller
Herman Miller
Herman Miller
Herman Miller