We help companies focus and align business value, brand perception, and service experiences with human-centered design.
Business
Business Design: Growth opportunities based on user insights and new sources of customer value.
Brand
Brand Design: A new narrative can better express the value of your company, product, or service.
Experience
Service Design: Customer engagement and loyalty is earned one interaction at a time.
Our process is adaptable and time-tested process. We leverage human-centered design methods to deepen brand meaning and build engaging audience experiences.
We help you establish, clarify, and communicate your strategic direction. Our goal is to increase the understanding of today to enable a vision for tomorrow.
Next we help connect your strategy to customer experience programs that will drive change. Our goal is to develop new systems for integration, training, and measurement.
Then we design and produce new vehicles for communicating and enhancing the customer experience. Our goal is to create breakthrough brand experiences.
Our clients seek meaningful experiences for their customers. We work with leaders invested in change. Select industries and clients:
Education
Albion College
Grand Valley State University
IIT Institute of Design
KCAD at Ferris State University
University of Michigan
Albion College
Grand Valley State University
IIT Institute of Design
KCAD at Ferris State University
University of Michigan
“You would be lucky if the remarkable Peopledesign team put their creativity, passion and dangerous intelligence to work for you.”
– Brian Collins, CCO/Co-Founder, COLLINS
