Work | Peopledesign

We guide our clients on a path of strategic growth.

2025 06 27 Spec CS Graphics 9 1

Spec Furniture

Repacking and relaunching a growing furniture company.

ERG International

Relaunching a growing furniture brand.

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Landscape Forms Website

A new digital experience for an industry leader.

2024 06 26 GRC Web Graphics 3

Grand Rapids Chair Rebrand

Revitalizing a legacy brand.

2024 08 28 GMB Web Graphics 1a

GMB Rebrand

Revitalizing an AE brand.

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Haworth Fern

Launching a new global flagship product.

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ESI Work Gear

Repositioning a furniture brand for growth.

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Interface POP

Creating a program to shape customer demand.

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Wilsonart Engineered Surfaces

Repositioning a leading materials brand for growth.

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Wilsonart Vertical Market Program

Repositioning a leading materials brand for growth.

Guilford of Maine Rebrand

Bridging long-term focus with right-now needs.

Hoymiles Rebrand

Rebranding a clean energy company.

Michigan SBDC Customer Experience

Reimagining a business services delivery.

ArtPrize Brand Creation

Creating an identity for the world’s largest art prize.

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Herman Miller Healthcare

Marketing support for a leading healthcare furniture brand.

Applied Textiles Rebrand

Repackaging textile processing.

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Lorin Industries

Redefining a materials provider.

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Herman Miller Annual Reports

Setting new precedents in corporate communications.

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Gordon International

Aligning brand vision and image.

Cumberland

Cumberland Furniture Rebrand

Revitalizing a classic furniture brand.

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izzydesign

Growing an innovative brand.

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Indiana Furniture

Reimagining and repackaging a quality brand.

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USAI Lighting

Relaunching a lighting technology innovator.

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Kuchar Studio Brand

Rebranding an interior design studio.

2025 01 13 Thumbnail Graphics SOI

SitOnIt Seating

Relaunching a growing mid-marketing seating brand.

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Inscape Rebrand

Relaunching a 100-year-old furniture brand.

2025 01 28 Bio Fit Web Graphics 15

BioFit

A tighter strategy for a niche furniture company.

2024 09 27 MSBF Web Graphics 9

Michigan Sustainable Business Forum

Relaunching a sustainability brand.

2025 02 02 Wilsonart Web Graphics 2

Wilsonart Traceless Campaign

New product positioning and campaign.

2025 01 28 Highmark Web Graphics 1

Highmark Seating

A tighter position and message for a seating provider.

2025 01 29 Haworth Soji Web Graphics 1

Haworth Soji

A new photo library for a critical seating product.

2025 02 01 Vaxcel Graphics 17

Vaxcel Lighting Rebrand

Refocusing and repackaging a retail lighting brand.

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Interface Digital

Digital innovation for a global sustainability leader.

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Herman Miller Marketing

Supporting a leading design and environments leader.

Herman MIller Digital

We were Herman Miller's digital agency for ten years in the early days of the web.

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GVSU Next is Now

Evolving an innovative education brand.

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Interface Hospitality

Launching a hospitality market brand.

Hon Inspired

HON Rebrand

Rebranding a mid-market furniture giant.

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Herman Miller Retail

Relaunching a legacy brand.

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Georgia-Pacific Bleached Board

Repackaging a global paperboard manufacturer.

Kelley | Uustal

Relaunching a premium services brand.

GVSU Laker Effect

An integrated campaign for higher ed recruiting and development.

Amway eSpring

Consumer rebrand and global brand standards.

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Neurocore Rebrand

Re-envisioning a consumer health technology company.

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REP4 - Rapid Education Prototyping

Rethinking equity in education.

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Macatawa Bank Rebrand

Rethinking the brand experience for a regional bank.

Amway Atmosphere

Global brand standards.

2024 09 06 GRPL Web Graphics 21

Grand Rapids Public Library Rebrand

Updating a public institution to reflect a changing community.

2024 06 27 Otter Air Web Graphics 2

Otter Air Brand

Creating a new airline brand.

2024 08 13 Hastings Web Graphics Magazine

Hastings Insurance Brand

Refreshing a 135-year-old brand.

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KCAD Brand System

Recasting a higher education brand.

Grand Rapids Art Museum Brand

A new identity for a new era.

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Bloomscape Brand Creation

Planting an online brand for healthy growth.

Uica

UICA Rebrand

Re-imagining an emergent brand.

2025 01 29 Georgia Pacific Luxe Pack Web Graphics 2

Georgia-Pacific Luxe Pack

Displays and point-of-purchase approaches for a trade show in Monaco.