Our work

Good design can help organizations find customers and talent. Great design helps people make better choices.


Business Design

Peopledesign - Business Design
Find opportunities for growth based on user insights, market dynamics, and macro trends to discover new sources of customer value.

Brand Design

Peopledesign - Brand Design
Create a new narrative to better express the value of your company, product, service, or program.

Service Design

Peopledesign - Service Design
Build user engagement and earning customer loyalty through systems of interactions.


Projects

Each client has a different story. We help teams move forward in a way that honors their differences and leverages our experience. See all projects.

Approach

Our process is based on human-centered design and design thinking methods to deepen brand meaning and build engaging customer experiences


We help you establish, clarify, and communicate your strategic direction. Our goal is to increase the understanding of today to enable a vision for tomorrow.


Next we help connect your strategy to customer experience programs that will drive change. Our goal is to develop new systems for integration, training, and measurement.


Then we design and produce new vehicles for communicating and enhancing the customer experience. Our goal is to create breakthrough brand experiences.

Clients

Our clients seek meaningful experiences for their customers. We work with leaders invested in change.
Built Environments
Haworth
Herman Miller
HNI
Interface
Steelcase

Education
Albion College
Grand Valley State University
IIT Institute of Design
Ferris State University
University of Michigan

Health
Alameda Health/Colectivo
Autocam Medical
Neurocore
Priority Health
Spectrum Health

Hoymiles
Neurocore
Saganworks
Xby2 
X-Rite Pantone

Consumer/Retail
Amway
Jaguar Cars/Ogilvy
Nestlé/Mr&Mrs
Whirlpool
Wolverine Worldwide

B2B/Industrial
Dow
Georgia-Pacific
JSJ Corporation
Lacks Enterprises
Multi-Packaging Solutions

Service Brands
Kelley | Uustal
Michigan SBDC
Neurocore
Amway Care
Xby2

Non-Profit
ArtPrize
GR Art Museum
GRCF
First Foundation
UICA

“You would be lucky if the remarkable Peopledesign team put their creativity, passion and dangerous intelligence to work for you.”

– Brian Collins, CCO/Co-Founder, COLLINS


Read about us, our purpose, or discover other ways to connect.