Brand Identity EssentialsOur book is available in six languages and is in its second edition.
Finding and shaping new value.
Expressing value and purpose.
Delivering value through interactions.
Strategic Brand Marketing for Commercial Design Companies
Innovation for learning organizations.
Healthcare branding and patient experience.
User innovation for technology firms.
B2C brand building and activation.
Brand innovation for services companies.
Brand innovation for B2B and industrial companies.
Brand innovation for nonprofit organizations.
Repositioning a brand for growth.
Launching a new global flagship product.
Creating a program to shape customer demand.
Repositioning a leading materials brand for growth.
Repackaging a global paperboard manufacturer.
Relaunching a premium services brand.
An integrated campaign for higher ed recruiting and development.
Consumer rebrand and global brand standards.
Re-envisioning a consumer health technology company.
Rethinking equity in education.
Digital innovation for a global sustainability leader.
Supporting a leading design and environments leader.
Evolving an innovative education brand.
Launching a hospitality market brand.
Rebranding a mid-market furniture giant.
Relaunching a legacy brand.
Rethinking the brand experience for a regional bank.
Global brand standards.
Bridging long-term focus with right-now needs.
Reimagining a business services delivery.
Creating an identity for the world’s largest art prize.
Marketing support for a leading healthcare furniture brand.
Repackaging textile processing.
Redefining a materials provider.
Recasting a higher education brand.
Setting new precedents in corporate communications.
A new identity for a new era.
Planting an online brand for healthy growth.
Re-imagining an emergent brand.
Aligning brand vision and image.
Revitalizing a classic furniture brand.
Supporting and growing an innovative brand.
Reimagining and repackaging a quality brand.
Focusing and relaunching a lighting technology innovator.
Rebranding an interior design studio.
Relaunching a growing B2B furniture company.
Relaunching a 100-year-old furniture brand.
Rebranding a clean energy company.
