Business Design
Find opportunities for growth based on user insights, market dynamics, and macro trends to discover new sources of customer value.
Brand Design
Create a new narrative to better express the value of your company, product, service, or program.
Projects
Each client has a different story. We help teams move forward in a way that honors their differences and leverages our experience. See all projects.
Approach
Our process is based on human-centered design and design thinking methods to deepen brand meaning and build engaging customer experiences.
We help you establish, clarify, and communicate your strategic direction. Our goal is to increase the understanding of today to enable a vision for tomorrow.
Next we help connect your strategy to customer experience programs that will drive change. Our goal is to develop new systems for integration, training, and measurement.
Then we design and produce new vehicles for communicating and enhancing the customer experience. Our goal is to create breakthrough brand experiences.
Clients
Our clients seek meaningful experiences for their customers. We work with leaders invested in change.
Education
Albion College
Grand Valley State University
IIT Institute of Design
Ferris State University
University of Michigan
Albion College
Grand Valley State University
IIT Institute of Design
Ferris State University
University of Michigan
Hoymiles
Neurocore
Saganworks
Xby2
X-Rite Pantone
Neurocore
Saganworks
Xby2
X-Rite Pantone
“You would be lucky if the remarkable Peopledesign team put their creativity, passion and dangerous intelligence to work for you.”
– Brian Collins, CCO/Co-Founder, COLLINS
